Curaleaf, a provider of consumer cannabis products, introduced the latest addition to its new line of hemp-derived THC products: Select Zero Proof 2.5 mg Seltzer. 

“We are proud to be a trusted and reliable industry leader in the quickly evolving market for hemp-derived products,” said Boris Jordan, chairman and CEO of Curaleaf, in a statement. “The new 2.5 mg Select Zero Proof Seltzer, and new flavors, exemplify how we respond directly to consumer feedback to deliver an excellent product. 

“We understand that adult consumers are searching for session-able, low dose drink options in the hemp category in refreshing flavors, and this new line truly meets the mark,” Jordan continues. “While demand for hemp-derived products grows, we will continue to develop high-quality, tested, innovative products that cater to the diverse needs of adult consumers, as we work to expand both the variety and accessibility of these offerings in the coming year."

Available in Black Cherry, Grapefruit and Watermelon, as well as the brand’s original Berry flavor, Select Zero Proof Seltzer is sold as a single flavor four-pack or mixed variety eight-pack. The 5 mg option launched in summer 2024, and the new flavors and 2.5 mg dosage have now been launched in direct response to customer feedback, the company notes. 

The new flavors and dosage options now are available at major retailers and on-demand delivery services in select states, as well as through the company’s online storefront, TheHempCompany.com. The new line also be found at Curaleaf retail stores in New Jersey, Arizona and Maine, with additional states coming soon, the company says.

www.curaleaf.com