Curaleaf, a leading international provider of consumer cannabis products, announced the launch of Select FormulaX, a new hemp-derived THC energy drink. 

In addition to 10 mg hemp THC, Select FormulaX offers a 50 mg boost of caffeine, similar to a can of soda or half of a cup of coffee — but free from artificial flavors, colors, sweeteners and high-fructose corn syrup, the company notes. Available in Glacial Melt and Rocket Pop flavors, each can balances sweet and sour flavor notes with a fruit medley to offer a crisp, refreshing taste with every sip, it says.

A thermo-temperature packaging feature turns the can color bright blue when it has reached the optimal chilled temperature for enjoyment. This new addition to the Select beverage portfolio aims to support those seeking a focused experience, ranging from the daytime festival goer to the extreme sports fan or the all-night eGamer. 

Select FormulaX is ideal for adults seeking a higher dose of hemp THC, pairing bold flavors with a boost of energy for either day or night, the company says.

“The latest addition to our signature Select ‘X’ product line reinforces our dedication to expanding our product portfolio and integrating our own Farm Bill compliant products into the high growth, hemp-derived THC market,” said Boris Jordan, chairman and CEO of Curaleaf, in a statement. 

“Offering caffeine with 10 mg hemp THC presents a new and timely category to the hemp beverage space, and we’re proud to be the innovators behind this new experience to the market,” Jordan continues. “It follows a trend we’re seeing among young adults who are seeking a beverage to enhance everyday activities, while also moving away from alcohol, and toward cannabis. Select Hemp Seltzers continue to grow in popularity across the hemp market nationally, and Select FormulaX is an excellent addition to our highly rated beverage line.”

Select FormulaX is sold in 16-ounce cans directly to adult consumers through the company’s online storefront. Select FormulaX also is available at Curaleaf stores in Arizona and Maine, at major retailers, and soon, through on-demand delivery services in select states, it notes.

www.thehempcompany.com