Rebel Rabbit, a hemp-derived THC beverage brand, is back with a fresh twist on its Lab Rabbit Innovation Program with the launch of Blackberry Lemon.

The new limited-release flavor brings a fruit profile paired with 10 mg of THC and a kick of 40 mg of natural caffeine. This marks the second round of Lab Rabbit, Rebel Rabbit’s experimental drop series designed to push the boundaries of beverage innovation while tapping into the power of community-driven feedback, it notes.

“The Lab Rabbit Innovation Program is a passion project,” said Pierce Wylie, founder and CEO of Rebel Rabbit, in a statement. “It gives our team the space to get creative, try something bold, and most importantly, listen to our customers. We want people to feel like they’re part of our R&D team — because they are.”

Each can of Lab Rabbit includes a QR code that links directly to a feedback survey, allowing customers to rate the new drop and suggest future flavor ideas. Whether it’s a hit or a miss, the data helps shape the future of the brand’s permanent lineup, the company says.

Subscribers to Rebel Rabbit get early access to every Lab Rabbit release, adding extra value and insider perks for the brand’s most loyal fans, it says. All other consumers can find Lab Rabbit drops available exclusively through Rebel Rabbit’s online store.

www.drinkrebbelrabbit.com