Curaleaf, a leading provider of consumer cannabis products, announced the expansion of its Zero Proof brand portfolio with the launch of Stir, a fast-acting THC beverage mix.
Developed for new and existing cannabis consumers alike, Stir by Zero Proof offers an approachable and sociable alternative to hard seltzer with controllable dosing at 5 mg THC in each sachet, the company says. The easy-to-stir beverage enhancer utilizes nanotechnology to provide a truer-to-flower experience with effects felt in as little as 15-30 minutes, it adds.
“Curaleaf is committed to delivering innovative, high-quality cannabis products in a variety of form factors to serve the needs of our patients and customers at all stages of their cannabis journeys,” said Matt Darin, CEO of Curaleaf, in a statement. “Stir by Zero Proof is the next step in expanding our portfolio of THC-infused drinkables, a category which we believe will ultimately redefine how people socialize.”
Available in three varieties — Peach Orange, Berry Cherry and Mango Lime — Stir currently is available to purchase at all Curaleaf dispensaries in Illinois.