Dry & Dirty, founded by entrepreneur Kyle Koss, introduced its signature zero-proof cocktails, available in three expressions: Espresso Martini, Lemon Drop Martini and Dirty Martini.

Infused with adaptogens to enhance the experience, Dry & Dirty is inspired by martini culture and social rituals that celebrate connection and refinement, it notes. Each Dry & Dirty expression offers a refined take on a classic martini. Espresso Martini is rich and aromatic with notes of dark cacao and vanilla; Lemon Drop Martini balances bright citrus with subtle sweetness and botanicals; and Dirty Martini delivers bold, briny depth with silky olive brine, the company says.

“Dry & Dirty was created to elevate a ritual people already love — without the consequences,” Koss said in a statement. “We’re building a brand that people trust, allowing them to participate confidently in any social setting, without compromise.”

Every bottle is infused with Dry & Dirty’s signature adaptogen blend, featuring ingredients to support balance, it notes. The blend includes lion’s mane to soothe stress, l-theanine to clear the mind, and GABA to promote calm and is crafted to elevate the mood and the moment without the buzz or the blur, it says.

Born from a vision to create a non-alcohol martini, Dry & Dirty was created in partnership with L.A. Libations, a next-generation beverage creator, incubator and accelerator.

Dry & Dirty is available online at the company’s website, retailing for $34.99 for a 750-ml bottle or $95.00 for a three-bottle variety pack.

www.dryanddirty.com