Ritual Zero Proof announced the launch of its newest addition to join its non-alcohol lineup: Aperitif Alternative.

With its red hue, Ritual's non-alcohol aperitif is crafted of all-natural botanicals, blending herbed citrus and spice notes to combine the assertive bitterness of an Italian aperitivo with the complex sweetness of a French vermouth, the company says. The Aperitif Alternative is additive to Ritual's existing product line, pairing with its other products, including Ritual’s Gin Alternative or Whiskey Alternative for fully non-alcohol negronis and boulevardiers, it adds.

“Our Aperitif Alternative is sunshine in a glass. Every summer, the wave of Italian-inspired beverages and the rituals associated with them take over,” said Marcus Sakey, founding partner of Ritual Zero Proof, in a statement. “The data ― and especially our sales ― continue to show that Americans are drinking less and are in search of more balance, so we knew there was demand and an opportunity to create a non-alcoholic aperitif product that is as good as, if not better than the originals.”

Packaged in a 750-ml bottle, Ritual Zero Proof Aperitif Alternative is available to purchase online at the company’s website for $34.99.  Ritual Zero Proof Gin, Whiskey, Tequila, Rum and Aperitif Alternatives also are available at retailers nationwide, including Amazon, Total Wine, Binny's Beverage Depot, select Kroger and Hy-Vee locations and Gopuff.