With its complex formulas helping consumers further their pursuit of a healthier lifestyle, the functional beverage market has thrived. Detox drinks have benefited from this interest, but is not without its challengers.
SKYY Vodka, a brand of Campari America, announced the arrival of SKYY Vodka & Soda, a premium canned cocktail available in two citrus-led flavors: Lemon & Elderflower and Lime & Mint.
Although on-the-go lifestyles are prompting interest in beverages with an energy and cognitive focus, experts highlight that purity and effectiveness are leading new product development.
AVEC Drinks, makers of all-natural, sparkling drinks and mixers, announced teaming up with Yes! Apples to release a limited-edition apple sparkling beverage: Fuji Apple and Cardamom.
Holistic Spirits Co., co-founded by Amy Holmwood and Woody Harrelson, introduced: Origen, a specialty vodka, and Harmony Gin, both all-natural and botanical ingredient based products.