Health-Ade, Torrance, Calif., is launching Keep The Happy in Happy Hour, a campaign to kick off the new year and inspire consumers to choose kombucha as they look for alcohol swaps. 

Orange County, Calif.-based HighBridge Premium Cannabis announced the recent signing of a Beverage Production Agreement with Great White Industries. Located in Phoenix, Great White is a leader in the Arizona cannabis industry. 

Reed’s Inc. launched two new, zero-sugar REAL Ginger Ale Mocktails: Shirley Tempting and Transfusion. 

DRY Soda Co. announced its first ready-to-drink, zero-proof craft cocktails: Botanical Bitters & Soda.

Kerry released Botanicals Collection ZERO, a range of high-quality, authentic botanical extracts designed for the low- and no-alcohol beverage markets. 

Austin, Texas-based Whole Foods Market’s global buyers and experts revealed the anticipated and innovative food trends for 2020 in the retailer’s fifth annual trends predictions announcement. Regenerative agriculture, zero-proof drinks, West African foods, meat-plant blends and new varieties of flour are among the food influences and movements expected to take off in the next year.