After a night of New Year’s Eve celebrations, it’s fitting that Jan. 1 is National Bloody Mary Day. But for those embracing the Dry January movement, the desire to enjoy a classic Bloody Mary can clash with resolutions to cut back on alcohol.

Given this, Chicago-based Zing Zang is offering a solution: crafting a bold, flavorful virgin Bloody Mary by pouring Zing Zang Bloody Mary Mix over ice and adding a favorite garnish.

“We’ve heard from our fans time and time again — Zing Zang Bloody Mary Mix is so good, the vodka is optional,” said E.G. Fishburne, vice president of marketing at Zing Zang, in a statement. “For anyone embracing Dry January or cutting back on alcohol, our Original or Blazing Bloody Mary Mix makes it easy to enjoy a bold, bartender-quality drink on National Bloody Mary Day or any day.

“Zing Zang mixers aren’t just for cocktails — they’re perfect for creating flavorful, high-quality mocktails as well,” Fishburne continues. “For example, Zing Zang Margarita Mix pairs beautifully with club soda, and our new Michelada Mix, designed for beer, is also delicious with non-alcoholic beer or lime-flavored sparkling water.”

Zing Zang offers a wide range of products, including the Bloody Mary Mix, Blazing Bloody Mary Mix, and authentic Michelada Mix. The company’s naturally crafted lineup also features classic Margarita, Mango Margarita, Strawberry Margarita-Daiquiri, Sweet & Sour and Piña Colada Mixes, all made with real fruit juices and naturally sweetened without high fructose corn syrup, the company notes.

Expanding beyond mixers, Zing Zang recently introduced a line of ready-to-serve (RTS) Bloody Mary cocktails and ready-to-drink (RTD) canned cocktails, made with Zing Zang’s award-winning mixes and premium spirits. The RTD line includes Bloody and Blazing Bloody Mary, as well as Classic and Mango Margaritas. Founded in 1997, Zing Zang products are available nationwide in more than 200,000 retail and on-premise locations.