Items Tagged with 'cocktails'
ARTICLES
Premiumization keeps tequila, mezcal spirits in favor with consumers
Tariffs on Mexican-based spirits could moderate demand
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These cocktails stole the spotlight in U.S. on-premise
CGA by NielsenIQ's Cocktail Sales Tracker noted these shifts
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Zing Zang gears up for National Bloody Mary Day
Mixer brand offers solution for those wanting dry version of classic cocktail
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Consumers look to celebrate Cinco de Mayo with Margaritas
Rémy Cointreau America’s Nicolas Beckers details Cointreau’s latest program
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Absolut, Kahlúa unveil Espresso Martini eau de parfum
Blend No. 83 taps into the sense of smell to celebrate one of the seasons’ most popular cocktails
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Beverage Beat
Artificial intelligence can inspire next-generation beverages
Cocktails, consumer engagement aspect influenced by AI
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EVENTS
IMAGE GALLERIES
Sipsmith London Dry Gin celebrates U.S. expansion with the Sipsmith Gin Parlour in Chicago
Upon bringing its hand-crafted London dry gin to the United States, Sipsmith London Dry Gin hosted an event June 28 at the drumBAR in Chicago. The Sipsmith Gin Parlour included cocktails, a virtual reality tour of the distillery, meet-and-greets with the founders and master distiller, and live music.
How spirits brands are utilizing social media to tell their brand stories
While it seems hard to recall now, but there was a time when advertising focused on print, radio or TV ads. The rise of computers and other smart technology brought social media into the mix for marketers. In March, Beverage Industry looked at the social media stories for several beer brands. But this month, Brand Chorus, a division of New York-based TippingGardner, conducted a spirits StoryScore Index for Beverage Industry. StoryScore is a quantitative measure of a brand’s storytelling through social management based on creativity, strategy and personality.
Click here to view full-size infographic.
Dinner with Tequila Don Julio
Diageo is taking its Tequila Don Julio brand on the road this summer with a rolling Airstream Speakeasy mobile craft cocktail bar. The team stopped in Chicago on July 29 to share some specialty tequila cocktails paired with food from Chicago restaurants Honey Butter Fried Chicken and The Radler as well as dessert venues Black Dog Gelato and Baker Miller. (Photos by Jennifer Haderspeck)
Eat, Drink and Be Mary at Davanti Enoteca River North
Davanti Enoteca’s River North location in Chicago hosted Eat, Drink and Be Mary to showcase its new spring cocktails as well as its signature Bloody Mary bar and brunch dishes. (Photos by Jennifer Haderspeck)
International Pineapple Day at Bahama Breeze
In celebration of International Pineapple Day on April 2, Bahama Breeze locations across the country invited the media and consumers to celebrate with cocktails that feature the tropical flavor of the pineapple. (Photos by Liz Parker and Jennifer Haderspeck)
Carrabbas First Tastes
Restaurant chain Carrabba’s Italian Grill invited the media and select patrons to taste a few of its newest food and beverage items at its First Tastes event March 4. Multiple locations around the country hosted iterations of the event to give fans a preview of the new items and garner feedback before the menu’s formal launch. (Photos by Jennifer Haderspeck)