To help consumers through Dry January, bubly sparkling water is making it a little easier for consumers with its “press for bubly” campaign. Consumers have the opportunity to enter for a chance to win their very own, limited run press for bubly button.

Athletic Brewing Co., Milford, Conn. and San Diego, is inviting drinkers to “Give Dry a Try” this January by offering an easy way to track the days they don't consume alcohol.

Kit NA Brewing, a non-alcohol beer company celebrating inclusivity and connection, is working this season to assist “resolutioners” and Dry January participants to get their proverbial “K*t” together. Now through January 2024, Kit NA Brewing is offering a limited-edition “Kit,” available at kitna.beer.

Loverboy, New York, is ringing in 2024 with non-alcohol versions of two of its original, top-rated sparking tea flavors. Non-Alcoholic White Tea Peach and Non-Alcoholic Lemon Iced Tea are full-flavor varieties made with zero sugar and super low in calories and carbs, and available to order on DrinkLoverboy.com.

HOP WTR has partnered with a certified hypnotist to develop a “HOPnotic spell” designed to put consumers into a trance that will help them form healthier habits through the power of hypnotherapy.

For those who look to January as a way to reduce alcohol intake, new research from consumer insights platform Veylinx suggests that abstinence events like “Dry January” are more than just a fad.

Health-Ade, Torrance, Calif., is launching Keep The Happy in Happy Hour, a campaign to kick off the new year and inspire consumers to choose kombucha as they look for alcohol swaps. 

Dry January continues to gain popularity among the “sober curious” looking to experiment with the alcohol-free lifestyle. To assist those who want to give it a try, Minneapolis-based Hairless Dog Brewing Co. has revealed its Dry January Survival Kits. 

For the third consecutive year, non-alcohol beer brand O’Doul’s released a limited-edition can design in honor of Dry January.