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Home » Keywords: » Dry January

Items Tagged with 'Dry January'

ARTICLES

Lauren Sabetta Between Drinks

Consumer demand for non-alcohol cocktails on the rise, study shows

‘Sober curious’ movement brings opportunity for brands
Sabetta-Lauren.jpg
Lauren Sabetta
December 15, 2022
3 Comments

For those who look to January as a way to reduce alcohol intake, new research from consumer insights platform Veylinx suggests that abstinence events like “Dry January” are more than just a fad.


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HealthAde_Mocktails_900.jpg

Health-Ade unveils campaign featuring mocktail recipes

Keep The Happy in Happy Hour aids consumers participating in Dry January
January 3, 2022
No Comments

Health-Ade, Torrance, Calif., is launching Keep The Happy in Happy Hour, a campaign to kick off the new year and inspire consumers to choose kombucha as they look for alcohol swaps. 


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Beverage News

Hairless Dog Brewing unveils Dry January Survival Kits

December 22, 2021
No Comments

Dry January continues to gain popularity among the “sober curious” looking to experiment with the alcohol-free lifestyle. To assist those who want to give it a try, Minneapolis-based Hairless Dog Brewing Co. has revealed its Dry January Survival Kits. 


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Barbara Harfmann, Between Drinks column
Between Drinks

No alcohol trend rising in prominence

A third of Gen Z consumers don’t drink alcohol
Barbara Harfmann
Barbara Harfmann
December 15, 2021
One Comment
Trends indicate that no alcohol is trending not just in “Dry January” but throughout the year. As a result, beverage manufacturers are stocking shelves with plenty of non-alcohol beer, wine and spirits.
Read More
O

O’Doul’s releases Dry January limited-edition can

Newest iteration intended for single consumers
January 15, 2021
No Comments

For the third consecutive year, non-alcohol beer brand O’Doul’s released a limited-edition can design in honor of Dry January. 


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