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For those who look to January as a way to reduce alcohol intake, new research from consumer insights platform Veylinx suggests that abstinence events like “Dry January” are more than just a fad.
Health-Ade, Torrance, Calif., is launching Keep The Happy in Happy Hour, a campaign to kick off the new year and inspire consumers to choose kombucha as they look for alcohol swaps.
Dry January continues to gain popularity among the “sober curious” looking to experiment with the alcohol-free lifestyle. To assist those who want to give it a try, Minneapolis-based Hairless Dog Brewing Co. has revealed its Dry January Survival Kits.
Trends indicate that no alcohol is trending not just in “Dry January” but throughout the year. As a result, beverage manufacturers are stocking shelves with plenty of non-alcohol beer, wine and spirits.