Despite consumers’ efforts to partake in Dry January, the average American only lasts 10 days, and nearly one in 10 gave up by Jan. 3. So, bubly sparkling water is making it a little easier for consumers to skip the bubbly — and instead of pressing for Champagne this January, “press for bubly.” Now, consumers will have the opportunity to enter for a chance to win their very own, limited run press for bubly button.

Inspired by the viral “press for Champagne” trend seen across social feeds nationwide, the “press for bubly” buttons are equipped with LTE and GPS technology that will grant select winners in Los Angeles, New York and Chicago the gift of free bubly at the touch of a fingertip. Those with the button will receive complimentary bubly for an entire year delivered right to their doorsteps, making dreams of refreshing bubbles come true all year long.

“Since introducing bubly to market in 2018, we’ve seen consumers’ affinity for sparkling water only continue to grow,” said Patrick Gamble, senior brand manager for bubly sparkling water, in a statement. “Now, with the limited run ‘press for bubly’ button, we’ve unlocked LTE technology to deliver bubly at the press of a button, making it easier than ever for fans to get their hands on bubly sparkling water.”

From now through Jan. 31, those who are eligible can enter for their chance to win at www.pressforbubly.com. Consumers nationwide will have an offer for a free bubly eight-pack, where 1,000 randomly selected fans who enter their information into the form on the www.pressforbubly.com site will gain a free eight-pack — delivered directly to their door at no cost to them.

Winners must live in a participating city zip code. Drawing will be at random based on eligible entries. The promotion ends at 11:59:59 p.m. ET on Jan. 31. 

The free eight-pack (flavor subject to availability) will be shipped to the consumer’s door at no cost to them.