Purchase, N.Y.-based PepsiCo’s bubly sparkling water launched a new campaign to show consumers that everyday bummer moments have a silver lining ― or to “see the bubly side.” Bad hair day? Time to test out that hat in the back of your closet. Stuck in traffic on your way to work? Perfect opportunity to catch up on your favorite podcast before getting to the office. To help kick off the year-long campaign, bubly is joining forces once again with Michael Bublé, whose serenades bring smiles to people around the world.

With new TV commercials, Bublé navigates some of life’s most relatable everyday bummer moments ― like a broken dish at a dinner party or an unexpected early guest arrival ― in his own bubly way.

Additionally, on April 18, bubly and Bublé, will give select fans on Twitter a dose of online optimism and a chance to win prizes to help them see the bubly side of everyday bummer moments. Prizes range from items to help promote some serious self-care, inspire outdoor fun and take work-from-home living up a notch, to gift cards for Jersey Mike's Subs, JetBlue flight certificates, and gift cards for hotels participating in Marriott Bonvoy, it says

“I’ve always felt that searching for the silver lining when people are thrown a curveball in life is really helpful,” Bublé said in a statement. “It’s what I like to call ‘the bubly side.’ In my effort to get as many people to that bubly side, I've once again joined forces with my friends at bubly. Together, we are happily committed to providing some of those good vibes to folks who could use a pick-me-up when trying to get past those challenging moments that we all experience.”

The bubly/Bublé Twitter takeover marks the first in a series of activations bubly will bring to life this year as part of the brand's official “see the bubly side” campaign, helping people everywhere find the good in less-than-ideal situations.

“Here at bubly, we believe in playful positivity and want to help others see a glimmer of goodness, even when faced with the bummer moments of everyday life,” said Zach Harris, vice president of the water portfolio at PepsiCo Beverages North America, in a statement. “bubly is all about trying to find the positive or as we're now calling it, ‘seeing the bubly side,’ so it just makes sense for us to bring a little of that bubly side to our fans. From everyday complaints to annoying little incidents that are simply bad luck, we hope that through our year-long ‘see the bubly side’ campaign, we’re able to give people reasons to crack a smile.”