Just in time for the season of giving, and in celebration of the 10-year anniversary of his iconic, chart-topping holiday album “Christmas” as well as new holiday music videos for hits “Let It Snow” and “It’s Beginning To Look a Lot Like Christmas,” bubly is giving a very special gift to singer Michael Bublé: his very own, limited-edition holiday flavor: merry berry bublé.
Since 2019, fans of bubly sparkling water have had a front row seat to Bublé’s endeavors to change the “y” in bubly to an “é” ― thanks to his conviction that bubly is, in fact, named after him. From spray painting a bubly billboard to being caught red-handed in a bubly warehouse changing cans of bubly bounce to bublé bounce, Bublé has pulled every trick in the book to make his mark (literally), the company says. In the spirit of the holidays, bubly is finally granting Bublé his wish.
With the release of the brand’s first-ever holiday flavor, merry berry bublé features the melody of raspberries, blackberries and strawberries, creating a blend of festive fruit flavors, according to the company. To make the limited-edition cans truly worthy of their namesake, merry berry bublé is adorned with musical notes and an ode to Michael’s signature necktie. Each can of merry berry bublé is decked out in its own tacky holiday sweater, bringing that iconic bubly grin into the holiday season.
“After two years of working to show the world that bubly should actually be spelled bublé, I can finally put the markers down. I am incredibly excited that bubly is granting me my holiday wish and putting my name on their first-ever holiday release, merry berry bublé,” Bublé said in a statement. “I don't want to say, ‘I told you so,’ but c’mon ― merry berry bublé has a nice ring to it, don't you think?”
Through Dec. 8, consumers eager to get a sip of merry berry bublé can enter for a chance to win their very own cans by sharing something they did this year that was naughty or nice and follow and tag @bublywater, using #merryberrysweepstakes. Full rules and regulations can be found here.
“For the past two years, we’ve all enjoyed watching the lengths Michael has been willing to go to, to ‘correct’ the name of bubly. Michael’s love of the holidays has clearly rubbed off on us though, because we couldn't be more excited to celebrate the season by giving him the gift he has always wanted,” said Zach Harris, vice president of the water portfolio at PepsiCo Beverages North America. “merry berry bublé marks the first time the brand is entering the holiday season with a unique limited-edition flavor that celebrates Michael Bublé ― one of the holiday season’s most iconic voices.”