SodaStream and bubly, both entities within Purchase, N.Y.-based PepsiCo, joined forces to give consumer more ways to enjoy freshly made sparkling water.
The collaboration aligns the ongoing commitments of the two brands to sustainability and single-use plastic reduction. In 2019, bubly announced it would no longer be available in plastic packaging. And now, bubly drops for SodaStream offers consumers another sustainable option for enjoyment, with the ability to create their favorite bubly sparkling water at home. The collection is comprised of six classic bubly flavors including: grapefruitbubly, blackberrybubly, limebubly, strawberrybubly, mangobubly, and cherrybubly, all of which contain no calories, no sweeteners and no artificial flavors.
Consumers can make bubly drops for SodaStream by turning flat water into sparkling water at the touch of a button using a SodaStream Sparkling Water Maker and then adding bubly drops for an essence of fruit flavor, the brands say. The compact and colorful bubly drops glass bottle makes up to 12 liters of flavored sparkling water when made according to instructions.
“We couldn’t think of a better marriage than SodaStream and bubly. bubly drops combine the personalization of our sparkling water makers with the beloved refreshing flavors of bubly, creating a perfect match,” said Bryan Welsh, general manager at SodaStream US, in a statement. “Beyond our products, both brands share values rooted in playfulness, wellness, social good, and of course, sustainability. It has been amazing to come together on this launch.”
Zach Harris, vice president of Water+ for PepsiCo Beverages North America added: “We love that SodaStream provides bubly fans a new way to customize their favorite bubly flavors, and we’re excited to integrate bubly into the platform. We are also thrilled to bring back four-time Grammy award-winning singer, Michael Bublé to help us celebrate this new partnership with the smile-making high jinks he’s become known for.”
To mark the launch of bubly drops for SodaStream, bubly spokesperson Michael Bublé is reprising his signature role in a new ad campaign for SodaStream. In the spot, Bublé continues his antics with his innocent mispronunciation and unveils bubly drops with his own unique touch.
bubly drops for SodaStream are now available at Target in-store and online, as well as at SodaStream.com, Amazon, Walmart.com, BedBathAndBeyond.com, and other eCommerce retailers. bubly drops will continue to roll out to additional brick-and-mortar retailers in the coming months, at a suggested retail price of $5.99 for a bottle.