Collaboration furthers brands commitments to sustainability, single-use plastic reduction
SodaStream and bubly, both entities within Purchase, N.Y.-based PepsiCo, joined forces to give consumer more ways to enjoy freshly made sparkling water.
The collaboration aligns the ongoing commitments of the two brands to sustainability and single-use plastic reduction. In 2019, bubly announced it would no longer be available in plastic packaging. And now, bubly drops for SodaStream offers consumers another sustainable option for enjoyment, with the ability to create their favorite bubly sparkling water at home. The collection is comprised of six classic bubly flavors including: grapefruitbubly, blackberrybubly, limebubly, strawberrybubly, mangobubly, and cherrybubly, all of which contain no calories, no sweeteners and no artificial flavors.