Michael Bublé, bubly ask consumers to ‘see the bubly side’
Sparkling water brand, musical artist partner for campaign to turn around bummer moments
Purchase, N.Y.-based PepsiCo’s bubly sparkling water launched a new campaign to show consumers that everyday bummer moments have a silver lining ― or to “see the bubly side.” Bad hair day? Time to test out that hat in the back of your closet. Stuck in traffic on your way to work? Perfect opportunity to catch up on your favorite podcast before getting to the office. To help kick off the year-long campaign, bubly is joining forces once again with Michael Bublé, whose serenades bring smiles to people around the world.
With new TV commercials, Bublé navigates some of life’s most relatable everyday bummer moments ― like a broken dish at a dinner party or an unexpected early guest arrival ― in his own bubly way.