Purchase, N.Y.-based PepsiCo Inc. announced the launch of bubly, a new sparkling water that combines refreshing flavors with an upbeat and playful sense of humor to shake up the sparkling water category while keeping it real with no artificial flavors, no sweeteners, and no calories.
Available across the United States starting this month, bubly is available in eight flavors that are as fun to say as they are to drink: Limebubly, Grapefruitbubly, Strawberrybubly, Lemonbubly, Orangebubly, Applebubly, Mangobubly and Cherrybubly.
Each bubly flavor features bright, bold packaging, unique smiles for every flavor, and comes with its own witty greeting on the tab (like "Hey u," "hiii," and "yo") and personal messages on the can (such as "I feel like I can be open around u," "hold cans with me," and "love at first phssst"), the company says. To meet a variety of ready-to-drink packaging options, bubly is available packaged in 12-ounce cans in eight- and 12-packs, as well as 20-ounce single-serve bottles.
The introduction of bubly comes just one year after the launch of PepsiCo's premium bottled water LIFEWTR and further validates the company's commitment to its water portfolio, it says. This also is a direct reflection of the organization's Performance with Purpose goals, one of which is that at least two-thirds of the global beverage portfolio volume will have 100 calories or fewer from added sugars in each 12-ounce serving by 2025, it adds.
"When we looked at the sparkling water category, we saw an opportunity to innovate from within by building a new brand and product from the ground up to meet consumer needs. We created bubly to provide consumers with a great-tasting, flavorful, unsweetened sparkling water in a fun, playful, and relevant manner that is unlike anything we've seen in the sparkling water category today," said Todd Kaplan, vice president of the water portfolio at PepsiCo North America Beverages, in a statement. "This is an exciting addition to our PepsiCo portfolio, which is why we're committed to make bubly one of our biggest product launches to date and are introducing the new brand to the world during the Academy Awards."
The new sparkling water is set to make its official TV debut with two ads airing during the 90th Oscars broadcast on March 4, the company says. The 30-second spot builds excitement for the entire bubly portfolio of products while bringing to life the fun personality of the brand, it adds.