In honor of International Family Equality Day May 2nd, LGBTQ+ community ally bubly sparkling water has partnered with nonprofit Family Equality, an organization with a mission to protect, support and connect LGBTQ+ families as they navigate obstacles. bubly will harness its trademark playful personality and positivity in support of Family Equality, with a campaign that puts a bubly twist on the traditional tropes of parenthood to generate wider awareness and critical financial support for LGBTQ+ families.
bubly intends to use its platform to amplify the voices of LGBTQ+ parents and parents-to-be and promote greater inclusivity, all while encouraging people everywhere to get involved. The campaign features the following elements:
- The path to parenthood: LGBTQ+ Edition: Illustrated by celebrated artist and community organizer Wednesday Holmes and created in partnership with and for Family Equality, the path to parenthood takes readers through a visual narrative of the journey many LGBTQ+ parents and parents-to-be navigate. Family Equality will offer the book, which retails for $25, for sale via FamilyEquality.org/bubly. It also will be available on BookBaby.com and Amazon.com, and for pre-order on BarnesandNoble.com and Walmart.com with shipping slated to begin in late June. Profits from book sales (after production costs) will go to Family Equality.
- bubly Baby Registry but for their LGBTQ+ Parents: A twist on the traditional baby registry that highlights the financial needs of LGBTQ+ parents and parents-to-be. Faux ‘registry items’ such as a baby rattle and sippy cup represent actual financial roadblocks LGBTQ+ parents often face. Supporters are invited to donate funds through the registry to help offset these costs with all proceeds going directly to Family Equality to help fund its ongoing efforts.
- #InTheProcess: bubly also will feature the real-life stories of LGBTQ+ parents across its social media channels, sharing the first-hand anecdotes and challenges they faced during their journeys to creating their own families, illuminating why LGBTQ+ parents need our support and understanding. To learn more, search #InTheProcess on Instagram, Facebook and Twitter.
bubly also will contribute a donation of $100,000 to Family Equality, and Family Equality now will be included among PepsiCo’s charity partners for the company’s employee match program, a part of PepsiCo Gives Back.
“bubly always has always been a firm supporter of the LGBTQ+ community, as we believe all individuals, no matter their background, sexual preference or circumstance, have the right to pursue their fullest life,” says Zach Harris, vice president of water portfolio at PepsiCo Beverages North America, in a statement. “We are thrilled to join forces with Family Equality in our latest effort to inspire awareness and support for families of all flavors.”
Stacey Stevenson, CEO of Family Equality, added: “The path to parenthood can be challenging for anyone, but those in the LGBTQ+ community working to build a family of their own often face additional obstacles and financial burdens. Family Equality is thrilled to partner with a like-minded ally such as bubly to help provide needed resources for LGBTQ+ parents, as we continue the fight toward family inclusivity.”