bubly sparkling water, Family Equality partner for International Family Equality Day
Brand raising awareness, supporting LGBTQ+ path to parenthood
In honor of International Family Equality Day May 2nd, LGBTQ+ community ally bubly sparkling water has partnered with nonprofit Family Equality, an organization with a mission to protect, support and connect LGBTQ+ families as they navigate obstacles. bubly will harness its trademark playful personality and positivity in support of Family Equality, with a campaign that puts a bubly twist on the traditional tropes of parenthood to generate wider awareness and critical financial support for LGBTQ+ families.
bubly intends to use its platform to amplify the voices of LGBTQ+ parents and parents-to-be and promote greater inclusivity, all while encouraging people everywhere to get involved. The campaign features the following elements: