SKYY Vodka, a brand of Campari Group, Sesto San Giovanni, Italy, announced its “SKYY Says I Do” campaign in partnership with NYC Pride, as an extension of the vodka brand’s ongoing support of marriage equality and the LGBTQIA+ community. The campaign will cover the costs of wedding ceremonies for 100 couples nationwide through a digital sweepstakes hosted on Instagram in celebration of marriage equality, as well as host a pop-up chapel in NYC.

Couples will have the opportunity to enter for a chance to win by creating and sharing a picture of themselves with their partner, toasting to marriage equality, and tagging @SKYYVodka and #SKYYSaysIDo on Instagram.

In addition to the social media sweepstakes, SKYY and NYC Pride, which supports community outreach efforts, are hosting a pop-up wedding chapel, which will be open to anyone and everyone 21 and older in New York City looking to officially wed this holiday season. The pop-up will provide couples with everything they need for their big day including the venue, officiant, photographer, as well as delicious food and SKYY cocktails. For couples interested in getting married at the pop-up wedding chapel, all participants need to do is register their details and then show up ready with their marriage license on the day, ready to be wed. Consumers can register to take part in the pop-up wedding chapel on Dec. 19, by visiting

“SKYY Vodka’s support of marriage equality over recent years has supported organizations like Freedom to Marry to bring to life the Toast to Marriage campaign in 2015,” said Sean Yelle, Campari senior category marketing director, in a statement. “As a supporter of marriage equality, SKYY Vodka is proud to stand alongside the LGBTQIA+ community. The progressive spirit of SKYY Vodka is rooted in its California origins, and the brand is committed to making a positive impact on social justice issues that affect the community at large.”