Skyy Vodka renews Toast To Marriage campaign
Vodka brand expands campaign in expectation of U.S. Supreme Court’s Freedom to Marry decision
Skyy Vodka, a brand of San Francisco-based Campari America, is renewing its Toast To Marriage campaign in partnership with Freedom to Marry, a New York-based national organization dedicated to winning marriage nationwide. In the final months leading up to the U.S. Supreme Court’s ruling on the freedom to marry, Skyy Vodka is using its resources and voice to make a positive impact on causes important to its employees and consumers, the brand says.
Continuing into its second year, the Toast To Marriage campaign will use a combination of events, social media, digital support and influencer outreach to advocate for marriage equality and encourage others to do the same, the brand says.
Now through the end of June, Skyy will sponsor a variety of high-profile events with Freedom to Marry’s National Campaign Director Marc Solomonin major cities around the country. In addition, Skyy and Freedom to Marry will host private dinners to connect a diverse range of marriage supporters, including political advocates, brand executives, creative professionals and digital influencers. The events will be take place in six key cities: New York City; Dallas; Austin; Detroit; New Orleans; and Washington, D.C.
“Skyy’s commitment to Toast To Marriage has evolved substantially since last year,” said Umberto Luchini, vice president of marketing at Campari America, in a statement. “Though we have supported the LGBT community for decades, we increased our participation in this important conversation last year. This year, we are working hard to accelerate and amplify that discussion leading up to this key decision. Thanks to the hard work of Freedom to Marry, a majority of people in the United States now favor marriage for same-sex couples. With our commitment to social betterment for all, Skyy is in a unique position to make a positive impact. It’s imperative that we keep our voices strong and momentum building.”
To learn more about the Toast To Marriage campaign, visit www.toasttomarriage.comor follow the hashtag #ToastToMarriage on social media.
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