SKYY Vodka releases seasonally inspired variety
Cranberry-flavored vodka incorporated into upcoming holiday campaign
San Francisco-based Campari America, a wholly owned subsidiary of Davide Campari-Milano S.p.A., announced the latest addition to its SKYY Infusion line: Coastal Cranberry. The American-made infused vodka offer a sweet and tart finish, the company says.
To create this infusion, Massachusetts-grown cranberries were wet-harvested at the peak of flavor across 200 fog-filled acres of bogs, the company says. Their fruit essence were extracted, then infused into SKYY’s premium distilled vodka.
“A vodka cranberry or a vodka cranberry with a splash of soda are two of the most popular cocktails ordered by consumers in the U.S. today. SKYY Infusions Coastal Cranberry easily recreates that same experience at the bar without the calories of cranberry juice,” said Umberto Luchini, vice president of marketing at Campari America, in a statement. “While sugar-sweet confectionary flavored vodkas have seen a sharp decline in sales lately, we have seen continued growth with our true-to-fruit infusions made with natural ingredients. It is clear that consumers and bartenders alike are looking for more authentic, fresh fruit flavors in their cocktails.”
The newest addition to the SKYY Infusions lineup also will be featured prominently in SKYY’s upcoming “Let’s Holidayy” campaign. The 360-degree marketing effort includes out-of-home advertising; social media outreach; on- and off-premise activations; and other activities calling attention to SKYY, as well as ugly holiday sweater phenomenon. During November and December, holiday revelers in major markets will see familiar sights in their everyday lives — “ugly-holiday-sweater-bombed” —wrapped in ugly sweater knit featuring the SKYY logo.
The 70 Proof SKYY Infusions Coastal Cranberry is available at liquor stores nationwide for a suggested retail price of $13.99 for 750-ml bottle.