Svedka Vodka, a brand of Constellation Brands, launched its latest flavor: Svedka Rosé. 

Be In Good Spirits LLC launched Frankly Organic Vodka, a functional line of vodka made with organic, non-GMO and gluten free ingredients, the company says. 

SVEDKA Vodka, a brand of Victor, N.Y.-based Constellation Brands, launched its first national brand campaign in more than five years. The brand's new integrated marketing campaign features the call-to-action of Bring Your Own Spirit and will include TV commercials, creative digital marketing and social media content.

Whistling Andy Distillery released The Spirit of Sperry, a huckleberry flavored vodka.

Smirnoff, a brand of Diageo North America, introduced its latest limited-edition vodka: Smirnoff Moscow Mule. 

Grey Goose Vodka, a subsidiary of Bacardi Ltd., announced the relaunch of its Grey Goose La Vanille, for the first time in 15 years.

Absolut, a brand of Pernod Ricard USA, added a new flavor to its vodka lineup: Grapefruit. 

Western Son Distillery announced the release of a new vodka flavor: Lime. 

With summer in full force, consumers continue to thirst for the refreshing taste of water including flavored waters with in innovative flavors. In the Readers’ Choice: New Product of the Month poll for May, the readers selected WTRMLN WTR as their favorite new product release.