New Amsterdam Vodka released a new flavored vodka in partnership with Barstool Sports: The Pink Whitney. 

Modesto, Calif.-based New Amsterdam Spirits Co. has teamed up with New York-based Barstool Sports and its No. 1 hockey podcast, Spittin’ Chiclets, to launch a new pink lemonade-flavored vodka: the Pink Whitney. The Pink Whitney was inspired by the favorite drink of Ryan Whitney, former NHL player and co-host of Spittin' Chiclets. The drink went viral in October 2018 after Whitney shared his favorite way to drink New Amsterdam Vodka — with pink lemonade — on the first episode of the podcast that New Amsterdam sponsored.

Seagram’s Vodka released the latest flavor in its flavored vodka portfolio: Lime. 

Western Son Vodka released the newest flavor in its self-titled line of vodkas: Raspberry. 

Cascade Street Distillery introduced its newest flavored vodka: Chipotle Pepper. 

Stoli Group launched its latest vodka flavor: Lime. 

SKYY Spirits, a subsidiary of Campari America, released its newest flavor of limited-edition infused vodka: SKYY Infusions Cold Brew Coffee. 

Now-Brands LLC launched Olde Imperial Mystic Hemp Flavored Vodka. 

Sean “Diddy” Combs, DJ Khaled and the makers of CÎROC Ultra Premium Vodka, a brand of Diageo North America, unveiled the newest addition to its premium vodka portfolio: Summer Watermelon. CÎROC Summer Watermelon is a rich-tasting spirit made with vodka five times distilled from French grapes and finished in a tailor-made copper pot still in Southern France, the company says.

As consumers continue to adjust to the new year, their thirst for healthier versions of favorite beverages also continues. In the Readers’ Choice: New Product poll for January, Beverage Industry readers’ selected Frankly Organic Vodka as their favorite new product release.