Now-Brands LLC launched Olde Imperial Mystic Hemp Flavored Vodka. 

Sean “Diddy” Combs, DJ Khaled and the makers of CÎROC Ultra Premium Vodka, a brand of Diageo North America, unveiled the newest addition to its premium vodka portfolio: Summer Watermelon. CÎROC Summer Watermelon is a rich-tasting spirit made with vodka five times distilled from French grapes and finished in a tailor-made copper pot still in Southern France, the company says.

As consumers continue to adjust to the new year, their thirst for healthier versions of favorite beverages also continues. In the Readers’ Choice: New Product poll for January, Beverage Industry readers’ selected Frankly Organic Vodka as their favorite new product release.

Svedka Vodka, a brand of Constellation Brands, launched its latest flavor: Svedka Rosé. 

Be In Good Spirits LLC launched Frankly Organic Vodka, a functional line of vodka made with organic, non-GMO and gluten free ingredients, the company says. 

SVEDKA Vodka, a brand of Victor, N.Y.-based Constellation Brands, launched its first national brand campaign in more than five years. The brand's new integrated marketing campaign features the call-to-action of Bring Your Own Spirit and will include TV commercials, creative digital marketing and social media content.

Whistling Andy Distillery released The Spirit of Sperry, a huckleberry flavored vodka.

Smirnoff, a brand of Diageo North America, introduced its latest limited-edition vodka: Smirnoff Moscow Mule. 

Grey Goose Vodka, a subsidiary of Bacardi Ltd., announced the relaunch of its Grey Goose La Vanille, for the first time in 15 years.