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Entering the hard seltzer market, Good Boy Vodka announced the release of Cranberry & Pineapple Seltzer. With a 4.5% ABV, Good Boy Vodka Cranberry & Pineapple Seltzer is made with craft vodka and all-natural flavors.
Inspired by the brand’s iconic Curly Fries as well as its newer Crinkle Fries, Arby’s is entering the world of spirits by offering two delicious and distinctive flavors of potato-based vodka for its 21-and-older consumers, the company says.
Prairie Organic Spirits, a brand of Phillips Distilling Co., Princeton, Minn., is expanding its portfolio of farm-crafted spirits with the launch of its first-ever vodka botanicals collection: Prairie Organic Sustainable Seasons.
Weston, Mo.-based McCormick Distilling Co. announced that its 360 Vodka brand introduced the ultimate flavor to honor its Kansas City roots: 360 KC Barbeque Flavored Vodka.
Modesto, Calif.-based New Amsterdam Spirits Co. has teamed up with New York-based Barstool Sports and its No. 1 hockey podcast, Spittin’ Chiclets, to launch a new pink lemonade-flavored vodka: the Pink Whitney. The Pink Whitney was inspired by the favorite drink of Ryan Whitney, former NHL player and co-host of Spittin' Chiclets. The drink went viral in October 2018 after Whitney shared his favorite way to drink New Amsterdam Vodka — with pink lemonade — on the first episode of the podcast that New Amsterdam sponsored.
On Demand
Consumer pattern shifts with beverage alcohol have resulted in the three key markets ― beer, wine and spirits ― leaning into premiumization trends, alcohol-free innovations and much more. However, the return to on-premise and inflation concerns could upend some of the progress made throughout beverage alcohol. Analysts at Beverage Marketing Corporation will delve into these trends and how they’re shaping the industry.