Atlanta-based Arby’s announced its upcoming release of the limited-edition Arby’s Curly Fry and Crinkle Fry Vodka.
Inspired by the brand’s iconic Curly Fries as well as its newer Crinkle Fries, Arby’s is entering the world of spirits by offering two delicious and distinctive flavors of potato-based vodka for its 21-and-older consumers, the company says.
“Arby’s recently added a crinkle-cut option to accompany our iconic Curly Fries, providing another choice for fry lovers,” said Patrick Schwing, chief marketing officer of Arby’s, in a statement. “Though we’ve mastered the art of drive-thru fries, we wanted to take it one step further ― by making them 80-proof. Being a potato-based liquor, this limited-edition vodka is infused with crinkle and curly fry flavor so Arby’s fans can enjoy our menu from bag to bottle. And we’ve worked with Chef Justin Sutherland to create Arby’s menu-inspired cocktails that pair perfectly with the new vodka flavor profiles.”
To spark inspiration when mixing up cocktails, Arby’s partnered with Sutherland for two signature Bloody Mary recipes featuring Arby’s Curly Fry and Crinkle Fry Vodka, the company says. The specially created cocktails include classic Arby’s menu items like Horsey sauce and Arby’s sauce, as well as toppers such as Curly Fries, Mozzarella Sticks and more. Additionally, videos will drop on Sutherland’s and Arby’s social channels in the coming days leading up to the first drop on Nov. 18, it adds.
Arby’s Vodka will be available in limited-quantities Nov. 18, and in a second drop Nov. 22. They can be purchased on ArbysVodka.com for $59.99, including shipping and handling.