New Amsterdam Vodka released a new flavored vodka in partnership with Barstool Sports: The Pink Whitney. The pink lemonade-flavored vodka was inspired by the favorite drink of Ryan Whitney, former NHL player and co-host of Spittin' Chiclets, a Barstool podcast. The bottle features disruptive, attention-grabbing iconography including Barstool Sports and Spittin' Chiclets logos, Whitney's jersey number from his playing days in the NHL, and one of his favorite sayings — “What a Legend,” according to the company. The Pink Whitney is available nationwide for a suggested retail price of $14.99 for a 750-ml bottle.

New Amsterdam Spirits Co., Modesto, Calif.

Internet: www.newamsterdamspirits.com

Distribution: National