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Between Drinks

Goose Island, Chicago White Sox ink sponsorship deal

Sox Golden Ale official beer of team, available at retailers across Chicagoland

Barbara Harfmann

March 20, 2020

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On a warm summer day, there’s nothing like a cold beer and baseball. As a longtime Chicago White Sox fan, I was beyond excited to attend my first Chicago WhiteSox Fest.

Partnerships key to smart water management

Food, beverage companies, nonprofits collaboratively improve water usage

Christine Daugherty

Kirsten James

February 26, 2020

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Some of the biggest names in food and beverage have recognized that smart water management is a business imperative and have made it an integral part of their supply chain management.

NOCCO signed Cassandra “Cass” Martin as a brand ambassador

A bodybuilder and fitness enthusiast, Martin is well-known for her heavy-lifting approach and bodybuilder physique

February 19, 2020

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Martin has a strong social media following where she spreads her passion for bodybuilding and inspires women to get fit, live healthy and maintain their femininity.

Jägermeister and the NHL announce a multiyear extension of their partnership

Jägermeister continuing as the “official shot of the NHL”

February 17, 2020

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The extended partnership will allow Jägermeister to create integrated programs that will be activated at the NHL Winter Classic, NHL Stadium Series and other marquee NHL events.

Coca-Cola roles out new energy drinks with help from Amazon Alexa

Alexa Coca-Cola Energy Wall uniquely serves up beverages before national launch

Barbara Harfmann

February 14, 2020

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At the Consumer Electronics Show (CES) in Las Vegas (Jan. 7-10), The Coca-Cola Co. teamed up with Amazon Alexa to literally bring energy to the world’s largest consumer tech conference.

In honor of the TV show “Game of Thrones,” Johnnie Walker released new, limited-edition Scotch whiskies in partnership with HBO Licensing & Retail: A Song of Ice and A Song of Fire.

Game of Thrones’ QR code bursts into life depending on whether bottle depicts Fire or Ice

Johnnie Walker releases limited-edition Scotch whiskies with AR technology

February 12, 2020

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In honor of the TV show “Game of Thrones,” Johnnie Walker released new, limited-edition Scotch whiskies in partnership with HBO Licensing & Retail: A Song of Ice and A Song of Fire.

Fresh starts and healthy competition

January 21, 2020

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Cott Corp acquires The Water Guy, expands consumer base by more than 7,500

December 16, 2019

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The Water Guy provides water and coffee services to residential and commercial customers.

Anheuser-Bush to expand partnership with Craft Brew Alliance

December 12, 2019

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The transaction is subject to customary closing conditions, including approval by a majority of CBA’s shareholders not affiliated with A-B and certain regulatory approvals, and is expected to close in 2020.

Molson Coors, L.A. Libations announce partnership in building beverage brands

December 11, 2019

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The investment gives Molson Coors a stake in new products launched by L.A. Libations and the agreement gives Molson Coors access to brand creation and building, and consulting/insights services from L.A. Libations.

More Articles Tagged with 'beverage partnerships'

Budweiser Nitro Reserve Gold

Bacardi launches production of hand sanitizer at Puerto Rico distillery

Data shows beverage sales up 10 percent amid virus outbreak

Recuerdo Tequila

Kool-Aid Man goes missing for mystery flavor search

Events

April 1, 2020

State of the Beverage Industry 2020

As the North American beverage market continues to experience growth, the categories fueling this performance are not the top performers of yesteryear. Instead the future vision for the beverage industry is coming from smaller factions.

April 22, 2020

How to Select the Right Valves for Beverage Fermentation Systems

In this webinar, we’ll explore the challenges beverage makers face during installation or upgrade of their fermentation system and how the right valve technologies can overcome those challenges—unlocking a range of benefits, including greater levels of control through automation, reduced hardware and maintenance costs, energy savings and more.

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Products

Beverage Quality and Safety

Based on an IFT short course, Beverage Quality and Safety offers information on the latest beverage industry trends related to products, processing, and packaging technologies - including new generation nutraceutical beverages

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Beverage Industry Magazine

2020 March

A lot is brewing in the March 2020 issue, from cold-brew coffee to craft beer. Check out our cover story to learn the latest about the $300 million merger that brought the Boston Beer Co. and Dogfish Head together. Our Beverage RD article uncovers the latest trends in sweeteners, while readers can get Up Close With OWYN (Only What You Need). Our Ingredient Spotlight highlights innovations in the utilization of coffee as a flavorful, functional ingredient. And our 2020 Beer Market Report is a hefty pour that you won’t want to miss. You’ll also see the latests in new products, suppliers and more. This issue is good to the last drop. Thirsty for more? Subscribe to get the latest stories delivered right to your inbox. Check back throughout the month for additional content.

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