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NOCCO signed Cassandra “Cass” Martin as a brand ambassador

A bodybuilder and fitness enthusiast, Martin is well-known for her heavy-lifting approach and bodybuilder physique

February 19, 2020

Martin has a strong social media following where she spreads her passion for bodybuilding and inspires women to get fit, live healthy and maintain their femininity.

Jägermeister and the NHL announce a multiyear extension of their partnership

Jägermeister continuing as the “official shot of the NHL”

February 17, 2020

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The extended partnership will allow Jägermeister to create integrated programs that will be activated at the NHL Winter Classic, NHL Stadium Series and other marquee NHL events.

Coca-Cola roles out new energy drinks with help from Amazon Alexa

Alexa Coca-Cola Energy Wall uniquely serves up beverages before national launch

Barbara Harfmann

February 14, 2020

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At the Consumer Electronics Show (CES) in Las Vegas (Jan. 7-10), The Coca-Cola Co. teamed up with Amazon Alexa to literally bring energy to the world’s largest consumer tech conference.

In honor of the TV show “Game of Thrones,” Johnnie Walker released new, limited-edition Scotch whiskies in partnership with HBO Licensing & Retail: A Song of Ice and A Song of Fire.

Game of Thrones’ QR code bursts into life depending on whether bottle depicts Fire or Ice

Johnnie Walker releases limited-edition Scotch whiskies with AR technology

February 12, 2020

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In honor of the TV show “Game of Thrones,” Johnnie Walker released new, limited-edition Scotch whiskies in partnership with HBO Licensing & Retail: A Song of Ice and A Song of Fire.

Fresh starts and healthy competition

January 21, 2020

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Cott Corp acquires The Water Guy, expands consumer base by more than 7,500

December 16, 2019

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The Water Guy provides water and coffee services to residential and commercial customers.

Anheuser-Bush to expand partnership with Craft Brew Alliance

December 12, 2019

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The transaction is subject to customary closing conditions, including approval by a majority of CBA’s shareholders not affiliated with A-B and certain regulatory approvals, and is expected to close in 2020.

Molson Coors, L.A. Libations announce partnership in building beverage brands

December 11, 2019

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The investment gives Molson Coors a stake in new products launched by L.A. Libations and the agreement gives Molson Coors access to brand creation and building, and consulting/insights services from L.A. Libations.

Beverage brands leverage the beverage for the holidays and beyond

New products, inspirations give consumers ample choices

November 18, 2019

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With the holidays soon to be upon us, several beverage brands are releasing new products like an Advent Calender with 24 single-serve wines, or Ripples, an innovative device that enables brands to boost on-premise sales by enabling brands such as Guinness to write messages on foam-based drinks.

Innovation abounds for beverage brands

November 13, 2019

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D.G. Yuengling & Son Inc. announced its first-ever beer collaboration with chocolate brand Hershey’s. LifeFuels integrates a three-part hydration system. Belfour Spirits launched its ultra-premium whiskey brand and family of products, The Spirit of Champions.

More Articles Tagged with 'beverage partnerships'

POWERADE ULTRA and POWERADE POWER WATER

Essentia Water looks to rehydrate consumers

HEINEKEN USA released Heineken 0.0, an alcohol-free beer made with all-natural ingredients.

Consumers demand nutritious, zero-proof beverages

STōK Cold Brew releases Fueled product line

ROAR Beverages innovates products for today’s hustling consumers

Events

March 17, 2020

Delivering Protein in Great Tasting, Everyday Foods

This webinar will feature an overview of a range of every day foods and review formulating techniques that will enhance the nutritional quality of these foods – particularly regarding adding protein – but also covering gluten-free and vegan approaches. We’ll cover items from breakfast, lunch and dinner – including snacks & beverages and a 100% gluten-free, vegan pizza!

April 1, 2020

State of the Beverage Industry 2020

As the North American beverage market continues to experience growth, the categories fueling this performance are not the top performers of yesteryear. Instead the future vision for the beverage industry is coming from smaller factions.

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Wine Trends

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Products

Beverage Quality and Safety

Based on an IFT short course, Beverage Quality and Safety offers information on the latest beverage industry trends related to products, processing, and packaging technologies - including new generation nutraceutical beverages

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Beverage Industry Magazine

2020 February

The February 2020 issue dives into Essentia water, their high-pH and high aspirations for ongoing innovation. Speaking of innovation, this issue also features a special report on how (and why) the zero-proof functional beverage market is growing. Also, check out what types of rifts and shifts are shaking up the wine category and discount variety stores, as well as the latest ingredient highlights (hint: exotic fruits make an appearance). To cap it off, peruse new product releases, the latest appearances in packaging, and holistic approaches to cognitive health. Thirsty for more? Subscribe to get the latest stories delivered right to your inbox. Check back throughout the month for additional content.

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