Items Tagged with 'beverage partnerships'
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Beverage brands celebrate the beginning of the summer season

May 13, 2019
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For the 2nd consecutive year, Peet's Coffee was the official coffee sponsor of the Coachella Valley Music and Arts Festival. Mountain Dew released a special, limited-edition can to coincide with the final season of HBO's "Game of Thrones". Boulevard Brewing announced a partnership with 20th Century Fox and its Space Camper IPA. Pop Vegas partnered with Sailor Jerry Spiced Rum at Tattoo'd America and Dixie Elixir Fruit Punch was awarded the High Times Dope Cup's Best Beverage.


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Beverage R&D News

Ingredient companies recognized for sustainability

Artemis International partners with Weider on ingredients to support heart health
March 13, 2019
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Chr. Hansen was ranked as one of the top 100 most sustainable companies by Corporate Knights, while IFF received an “A” for Water Security for the first time on a list for climate change.
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Beverage R&D News

A sweet, lower-calorie taste

Ingredient company introduces ASTRAEA Allulose sweetener
February 13, 2019
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The on-trend sweetener is 70 percent as sweet as sugar and helps manufacturers reduce sucrose in their recipes and develop reduced-calorie food and beverages to meet growing consumer demand, the companies say.
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Beverage companies continue to promote their brands

February 13, 2019
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PepsiCo launched Hello Goodness, a fleet of self-driving robots that contain snacks and beverages for college students. Rapper Pusha-T and 1800 Tequila launched a new recording and artist discovery platform. Pizza Hut announced it will continue to expand its category-first beer delivery program.
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DeAndre Ayton

DeAndre Ayton partners with Shamrock Farms

Basketball player to represent protein beverage
December 18, 2018
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Phoenix-based Shamrock Farms announced it has partnered with professional basketball player DeAndre Ayton, who was the No. 1 overall draft pick out of the University of Arizona, the company says. Ayton will represent the company’s Rockin’ brand of protein-milk beverages and be featured in Shamrock advertising, social media and public relation campaigns.


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