Red Bull releases 3X Limited Edition can
Company partners with US Basketball on 3x3 basketball national teams in 2020
Red Bull unveiled a new 3X Limited Edition can, which is available at retailers across the country for a limited time, or while supplies last. As part of the brand’s partnership with USA Basketball, Red Bull has hosted more than 20 qualifying tournaments across the country under the newly created Red Bull 3X series to identify the eight athletes who could potentially represent USA Basketball men’s and women’s 3x3 national teams in 2020, the company says. Along with the new custom can, Red Bull is launching the “Red Bull 3X” video game, a web-based 3x3 basketball game. Consumers can visit redbull.com/play3X for a chance to score a legendary trip with Red Bull and USA Basketball. The new Red Bull 3X can is available in 8.4- and 12-ounce slim cans and 8.4-ounce multipacks.