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PLAYA DIA, a new premium tequila and lifestyle brand, unveiled its signature Tequila Blanco, crafted from 100% blue weber agave in Jalisco, Mexico, and bottled at 40% ABV.

akvilė, a Lithuanian brand of naturally alkaline, zero-nitrate mineral water, announced the U.S. introduction of its line of sparkling and still waters.

Unifying Spirits, creator of Boba POPS, introduced Pop & Go, its first ready-to-drink (RTD) cocktail line. 

Following the launch of its signature lineup of herbal energy drinks, Heroot, founded by Tomas Prucha, unveiled its Herbal Tonic Shot.

Campari Group announced the official launch of Sarti, bringing one of Europe’s fastest-growing aperitifs stateside.

bubly sparkling water is stirring things up with two new, cocktail-inspired flavors: bubly Berry Sparkle Sangria and bubly Paradise Paloma.

Oskar Blues Brewery announced it is bringing Deviant Dale’s Imperial IPA back from the beyond. 

Califia Farms unveiled its 2026 seasonal lineup, all made with simple ingredients.

Blue Chair Bay Rum, a collection of premium rums founded and created by award-winning singer-songwriter Kenny Chesney, announced the launch of a new, limited-edition Pumpkin Spiced Rum Cream. 

Jordan’s Skinny Mixes, a leading innovator in zero-sugar, zero-calorie beverage enhancers, announced the launch of its 2026 Harvest Collection.