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Bucked Up has expanded its RTD lineup with two new launches: Drive Hydration and Refreshers.

Owl’s Brew is expanding into a new category with the launch of Functional Non-Alcoholic Mixers, cocktail and mocktail mixers made with real fruit juice, botanicals and tea. 

Dr. Brown’s announced the launch of a new recovery-focused hydration beverage: Dr. Brown’s Electrolyte Solution.

Seagram’s 7 Crown Blended Whiskey unveiled Seagram’s 7 Crown Apple Pie, a seasonal flavor from the whiskey brand. 

Pura Beverage Co. announced the U.S. launch of PuraSoda, debuting at Sprouts Farmers Market. 

Brown-Forman announced the national launch of el Jimador Tequila Spritz, a new ready-to-drink (RTD) canned cocktail.

De La Calle, the modern Mexican soda brand inspired by the street tradition of tepache, introduced Strawberry Citrus, a bold new flavor that signals the brand's next chapter in fruit-forward refreshment.

Plymouth Gin, a historic English gin crafted at the Black Friars Distillery since 1793, announced the U.S. launch of Plymouth Honey.

FLRT released its Energy Drink line, which features new flavors, functional ingredients and botanical extracts to support everyday wellness, it says. 

Red Tree Beverages (RTB), a firewalled subsidiary of The Coca-Cola Co., unveiled Fresca Hard, a flavored malt beverage featuring the classic citrus taste of Fresca with a 4.6% ABV.