New Products

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NutraBio Labs Inc. announced the launch of PROTEIN NOW!, a shelf-stable protein shot delivering 21 grams of protein in a travel-friendly 3.38-ounce bottle. 

Basil Hayden announced the introduction of a new limited-edition release: Basil Hayden Cognac Cask Reserve.

Kiki Milk announced the launch of Kiki Milk Protein, a new USDA Organic product line.

To celebrate its 20th anniversary, High West Distillery announced the launch of its annual release: A Midwinter Night’s Dram Act 14. 

La Colombe is bringing the matcha experience from its cafés to the fridge with the launch of La Colombe Matcha Lattes, a new line of ready-to-drink beverages.

Via Carota Craft Cocktails, an award-winning premium ready-to-drink (RTD) cocktail brand, announced the launch of the Sparkling Cosmo.

De Soi, the non-alcohol drinks brand co-founded by Katy Perry, announced the launch of Social Spritz, a line of functional NA seltzers designed for all-day enjoyment. 

Magic Cactus, a functional beverage brand built around a microdose of hemp-derived THC, announced the release of Higher Desert Edition, a limited-edition, higher-potency single-serve of its sparkling cactus water.

Rise Wellness announced the launch of Protein Pop Balance, the newest addition to its Protein Pop lineup of clear, ready-to-drink protein beverages. 

Lawson’s Finest Liquids announced the launch of Sip’N, a non-alcohol IPA.