Yahara Bay Distillers launched 3rd Gear, a blended and bottled ready-to-drink (RTD) cocktail designed to be similar to an old fashioned cocktail. 

VitaCup Inc. launched VitaCup, a line of vitamin-infused single-serve coffee pods in five blends: Slim Blend, Probiotic Blend, Beauty Blend, Genius Blend and Green Tea.

Heineken announced the launch of its latest innovation: Heineken 0.0, an alcohol-free malt beverage that is brewed with a unique recipe for a distinct balanced taste that contains 69 calories in each bottle, the company says.

Conure LLC launched its self-titled line of super herb and adaptogen-infused water enhancers. 

Hendrick’s Gin announced the launch of a new limited-edition gin, Orbium, to the United States market. 

Braxton Brewing Co. released Vive Hard Seltzer, a hard seltzer crafted with pure Kentucky artisan water, the company says. 

Community Coffee Co. launched a new single-serve coffee line: Community 2X Caffeine Coffee, which offers a natural extra boost of caffeine from coffee extracts, the company says.

Western Son Vodka released its new canned cocktails in four flavors: Vodka Mule, Watermelon Vodka Seltzer, Lime Vodka Seltzer and Blueberry Vodka Lemonade. 

Blakes Hard Cider announced its newest product and the third installment in their Kinder Cider Series: Great Blakes. 

Be In Good Spirits LLC launched Frankly Organic Vodka, a functional line of vodka made with organic, non-GMO and gluten free ingredients, the company says.