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Tequila Ocho introduced its new Barrel Proof Reposado.

Talking Rain Beverage Co. is bringing a blast from the past with its new Sparkling Ice Caffeine Cherry Cola. 

Penelope Bourbon unveiled its 2025 Estate Collection, a bold array of five distinct expressions with minimum age statements of 10 years.

Vital Proteins announced the launch of its new Collagen & Protein Shake.

Crown Royal unveiled its latest flavor: Crown Royal Chocolate Flavored Whisky. 

Yogi, a trusted leader in purpose-driven organic tea blends, debuted its new Organic Herbal Tea Concentrates. 

Indeed Brewing Co. announced the release of Apple Crisp Ale, a one-of-its-kind hybrid of beer and cider.

Spindrift debuted a bold new seasonal flavor, Spindrift Cranberry Punch, alongside bringing back one of its most requested fan favorites: Spindrift Cranberry Raspberry. 

Best Day Brewing announced its fan-favorite Imperial IPA style brew, Galaxy Ripple, has officially joined the brand’s flagship non-alcohol (NA) beer lineup. 

Lifeway Foods announced the expansion of its popular ProBugs line with the launch of ProBugs Kefir made with conventional whole milk in three new kid-approved flavors.