New Products

RSS

Red Tree Beverages (RTB), a firewalled subsidiary of The Coca-Cola Co., unveiled Fresca Hard, a flavored malt beverage featuring the classic citrus taste of Fresca with a 4.6% ABV.

Liquid I.V. officially launched its newest Sugar-Free flavor: Energy Multiplier Sugar-Free Lime Margarita. 

Casa Maestri, NOM 1438, announced the launch of its newest innovation: Dubai Chocolate Pistachio Cream, a luxurious tequila-based cream liqueur.

GHOST has officially brought its fan-favorite energy drink experience to a new format with the launch of GHOST Energy Sticks.

As the nation prepares for America's 250th birthday, Rancho La Gloria is bringing nostalgia with the return of its Rocket Pop Margarita. 

Táche announced the launch of a new three-ingredient pistachio milk. 

Zing Zang, a leader in premium cocktail mixers, introduced Espresso Martini Mix crafted with real coffee and cocoa bitters.

Bones Coffee Co. announced the return of its highly anticipated Summer 2026 Flavor Collection, featuring three all-new limited-edition flavors alongside two returning seasonal favorites.

The Jel Sert Co. announced the launch of Pure Kick Alkaline Singles to Go! Powdered Drink Mix, a product that transforms ordinary water into refreshing, functional hydration, it says.

Empress 1908 Gin, a brand of Milestone Brands, announced the first-ever U.S. availability of its signature Empress 1908 Original Gin.