Death Wish Coffee Power Surge
Death Wish Coffee Co. announced the official launch of Power Surge.
Responding directly to an accelerating consumer demand for natural, high-performance energy, the brand’s latest innovation offers an uncompromised caffeine kick, the company says. Delivering approximately 210 mg of caffeine in each 6-ounce serving, Power Surge offers 20% more caffeine than the brand’s crowd favorite Dark Roast, achieving its potency entirely naturally through a higher use of premium Organic Robusta beans, it adds.
Death Wish Coffee has always leveraged the resilient Robusta bean, which boasts naturally higher caffeine levels (around 2.5 mg in each bean compared with Arabica’s 1.5 mg) to deliver clean caffeine, it notes. This full-bodied brew features low acidity and a bold taste profile of berry and malt, delivering energy without the tradeoff to fuel peak performance, it says.
“Our consumers count on us to push the boundaries of what a great cup of coffee can deliver, and they are always looking for that next level of natural fuel,” said Steve Gardiner, CEO of Death Wish Coffee Co., in a statement. “Life doesn't build, it hits, and perfect routines do not always resonate with the reality of our chaotic schedules. With Power Surge, we are embracing our heritage and leading the high caffeine revolution once again. We’re delivering a jitter-free kick of caffeine and the bold, smooth flavor our fans expect, proving that you never have to sacrifice ingredient integrity and Fair Trade standards for potency.”
Power Surge can be purchased in 10-ounce ground bags, 16-ounce ground bags, 16-ounce whole bean bags, and 10-count single-serve pods, available at retailers nationwide including Wegmans, Target, Raley's, Kroger, Weis, Price Chopper, Walmart, Albertsons, Tops, Winn-Dixie and more.
www.deathwishcoffee.com
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