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The coffee category continues to boom, with growth in all segments. The ready-to-drink category saw the highest percentage of growth compared to the prior year, but single-cup coffee pods are one of the categories experiencing the highest sales.
In partnership with the Breast Cancer Research Foundation (BCRF), the first “coffee for a cause” initiative in the coffee pods category was created specifically for BCRF fundraising.
As millennials age and iGeneration consumers gain buying power, their consumption habits of coffee beverages are growing and changing. In conjunction with health-and-wellness trends and functional benefits, coffee has become a go-to category for these consumers who look for premium, specialty and value-added products.
Starbucks Coffee Co., Seattle, announced the launch of the next generation of its Verismo System by Starbucks: The Verismo V Brewer. The new single-cup brewing system offers a sleek design, enhanced features, and expanded coffee and espresso pod variety, allowing consumers to craft Starbucks brewed coffee, espresso and caffé lattes consistently and conveniently, the company says.
Trücup low-acid coffee launched its coffees in the single-serve marketplace. Now available in single-serve pods, medium and bold roasts, trücup can be a solution for the 60 million people in the United States affected by acid reflux and other gastrointestinal issues, the company says.
Cab.Corp. announced new packaging and a new name for its La Playa Block Selection Reserves. The new name, Tinga, will assist in better segmenting its three tiers: La Playa Estate Series, Tinga Block Selection Reserve and Axel wines, the company says.