New Products

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Ayda Works announced the launch of Ayda Works Hydration Powder Sticks, a daily hydration and wellness product formulated around the way women live.

GNC, a leader in health and wellness, announced the arrival of functional-mushroom beverage-maker Melting Forest.

Penelope Bourbon introduced Blackberry Old Fashioned, the newest addition to its collection of award-winning ready-to-pour cocktails.

Bulletproof announced the launch of The Mood Booster, a new functional ground coffee designed to support a more positive mood and help the body adapt to everyday stress, the company says.

Kavayn announced the launch of its kava-inspired line, featuring kava extract drinks and snap packs. 

Premier Protein introduced a sparkling new way to meet protein goals with the launch of Sparkling Protein Soda.

SVEDKA Vodka announced the launch of SVEDKA Vodka Water, delivering a simple, modern drinking experience defined by clarity, convenience and taste, it says.

GORGIE is expanding its lineup with the launch of Candy Apple, a bold new flavor inspired by the iconic candy-coated treat.

Ole Smoky Distillery announced the launch of its newest ready to drink innovation: Ole Smoky Sparkling Moonshine Lemonades. 

STORM, a premium wellness energy drink designed for active lifestyles, announced its official launch, hitting store shelves nationwide.