Magic Cactus Higher Desert Edition
Magic Cactus, a functional beverage brand built around a microdose of hemp-derived THC, announced the release of Higher Desert Edition, a limited-edition, higher-potency single-serve of its sparkling cactus water.
Higher Desert Edition arrives in a single flavor, Mojave Berry, with 7 mg of hemp-derived THC and 7 mg of CBD in each 12-ounce can, a 1:1 ratio designed for a fuller, still clear-headed experience built as a slow-sipping, single-serve occasion rather than the sessionable nature of the brand’s micro-dosed core products, it says. Like the core lineup, each can is built on a sparkling prickly pear cactus base with real fruit juice and premium functional ingredients like l-theanine and magnesium and stays at only 20 calories with no added sugar, it notes.
“Our entire value proposition since launch has been what we call approachable feel-ability, built for the mainstream consumer. The cannabis connoisseur already had plenty of options and didn’t need another potent product. The gap was a feel-able one, a can you can have two or three of on a Friday night and feel it come on gradually, instead of the zero-to-a-hundred approach that pushed a lot of people away from this industry in the first place,” said Jonny Locarni, founder and CEO of Magic Cactus, in a statement. “Higher Desert Edition is a different job. Our community kept asking for a single-serve with a bit more to it, one can that does the work of a strong cocktail for our core consumer. It’s still less than the standard 10 mg serving that outsells everything else in most retail channels, and it’s a true one-and-done rather than something you session.”
Magic Cactus High Desert Edition is available to purchase in a four-pack for a suggested retail price of $19.99 at Sprouts Farmers Market stores in Texas and Florida, and online at the company’s website.
www.magiccactus.com
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