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Heritage brands are finding more ways to ensure consumers who are looking for something new and exciting will find favor with storied brands through new product innovation. In the recent Readers’ Choice: New Product of the Month poll for October, we saw that the readers of Beverage Industry feel the same way.
Consumers’ desire for healthy hydration recently helped bottled water ascend to the No. 1 beverage sold in the United States on a volume basis; however, healthy hydration also has given rise to plant-based waters, which offer nutritional benefits beyond hydration.
A strong partnership can help turn an idea into a product that consumers can’t wait to buy. For the readers of Beverage Industry, that also translates into our Readers’ Choice New Product of the Month poll winner for March.
Caliwater Cactus Water, Los Angeles, unveiled two new flavors, Cactus + Peach and Cactus + Berry. Both new flavors contain Prickly Pear Extract, are Non-GMO Project verified, not from concentrate and contain zero added sugar.