New Products

CWENCH Hydration

Thu, 30 Apr 2026 00:00:00 -0400

Cizzle Brands announced the launch of its flagship sports hydration brand, CWENCH Hydration, available at Target stores across the United States, as well as on Target.com.

Holla Spirits Crush, CrushTea

Wed, 29 Apr 2026 00:00:00 -0400

Holla Spirits announced a bold refresh of its ready-to-drink Crush cocktail lineup, reinforcing the brand’s commitment to fun, flavor and quality, it says.

Electrolit Cherry Ice

Tue, 28 Apr 2026 00:00:00 -0400

Electrolit is expanding its flavor offering with the launch of Cherry Ice.

SunnyD Vodka Seltzer PURPLE

Mon, 27 Apr 2026 00:00:00 -0400

SunnyD Vodka Seltzer unveiled PURPLE, a limited-time ready-to-drink vodka seltzer, first introduced as “Purple Stuff” in the iconic 1990s SunnyD commercial.

Lucci Lambrusco

Fri, 24 Apr 2026 00:00:00 -0400

Supermodel, entrepreneur and longtime Lambrusco enthusiast Ashley Graham, together with co-founder Danny Epstien, announced the launch of Lucci, a new dry, sparkling red wine.

GHOST 7up Energy Drink

Thu, 23 Apr 2026 00:00:00 -0400

GHOST introduced its latest flavor: GHOST Energy x 7UP Lemon Lime.

Highclere Castle Peach Rose Gin

Wed, 22 Apr 2026 00:00:00 -0400

Highclere Castle Gin announced the U.S. launch of Highclere Castle Gin Peach Rose, a new flavored expression expanding the brand’s portfolio.

Elmhurst 1925 Clean Protein

Tue, 21 Apr 2026 00:00:00 -0400

Elmhurst 1925 introduced Clean Protein, a ready-to-drink plant-based protein beverage.

Rumple Minze Cinnamint Whiskey

Mon, 20 Apr 2026 00:00:00 -0400

Rumple Minze, a cult-favorite peppermint schnapps known for its chill and 100-proof intensity, announced the expansion of its portfolio for the first time in years with the debut of Rumple Minze Cinnamint Whiskey.

Waterloo Banana Berry Bliss, Melon Medley and Lemon Italian Ice

Fri, 17 Apr 2026 00:00:00 -0400

Waterloo Sparkling Water announced two all-new flavors, Banana Berry Bliss and Melon Medley, and the return of fan-favorite Lemon Italian Ice, now available year-round.

Crooked Pop

Thu, 16 Apr 2026 00:00:00 -0400

Crooked Pop, a spiked soda brand designed to bring transparency and clean ingredients to the beverage alcohol category, unveiled its signature lineup of hard sodas.

Bang Lime Pop Drop

Wed, 15 Apr 2026 00:00:00 -0400

Bang Energy announced the launch of Bang Lime Pop Drop, a bold new flavor that delivers lime candy vibes with a sweet, tangy and juicy punch, the company says.

Wicked Weed Brewing Vicious Nectar

Tue, 14 Apr 2026 00:00:00 -0400

Wicked Weed Brewing is expanding its innovation portfolio with the debut of Vicious Nectar, a fruit-forward beer designed to deliver vibrant flavor and elevated refreshment, the company says.

Blue Diamond Almondmilk

Mon, 13 Apr 2026 00:00:00 -0400

Blue Diamond Growers announced the launch of Blue Diamond Almondmilk in four distinct varieties: Unsweetened Simple, Sweetened Simple, Signature Creamy and Chocolate Protein.

ButterZero

Fri, 10 Apr 2026 00:00:00 -0400

Butter Wines, best known for Butter Chardonnay, introduced ButterZero, a new line of non-alcohol wines.

Proda Soda

Thu, 09 Apr 2026 00:00:00 -0400

Proda announced the debut of its signature all-natural protein-infused soda that aims to push protein beyond the fitness niche, the company says.

Aplós Dragon Fruit Martini

Wed, 08 Apr 2026 00:00:00 -0400

Aplós, a growing non-alcohol spirits brand, announced the release of its newest ready-to-drink cocktail: Dragon Fruit Martini.

SkyPop Protein Soda

Tue, 07 Apr 2026 00:00:00 -0400

SkyPop, formerly known as DON’T QUIT, a better-for-you protein beverage company, unveiled its signature lineup of protein sodas.

Voodoo Ranger G-Force Supercharged Juicy IPA

Mon, 06 Apr 2026 00:00:00 -0400

Voodoo Ranger announced the launch of G-Force Supercharged Juicy IPA, an 11% ABV thrill ride engineered with maximum flavor and full throttle intensity, it says.

Sanpellegrino Soda Italiana

Fri, 03 Apr 2026 00:00:00 -0400

Sanpellegrino announced the next evolution of the Sanpellegrino family: Sanpellegrino Crafted Soda Italiana, sparkling Italian sodas with functional benefits.

Rebel Bourbon Rebel Root Beer

Thu, 02 Apr 2026 00:00:00 -0400

Rebel Bourbon announced the return of fan-favorite Rebel Root Beer Whiskey to its award-winning Rebel Bourbon lineup.

Natalie’s Carrot Juice

Wed, 01 Apr 2026 00:00:00 -0400

Natalie’s Orchid Island Juice Co., part of the Perricone Farms family, announced the launch of its new Carrot Juice, a handcrafted juice that joins the brand’s expanding lineup of premium, non-citrus offerings.

Surfside Blueberry Lemonade and Half & Half Variety Pack

Tue, 31 Mar 2026 00:00:00 -0400

Surfside, a brand of Stateside Brands, announced the launch of four new flavors, further expanding its award-winning canned cocktail lineup.

Stiller’s Soda Shirley Cola

Mon, 30 Mar 2026 00:00:00 -0400

Stiller’s Soda, co-founded by Ben Stiller, is expanding its nostalgic lineup with the launch of Shirley Cola.

Delta Blood Orange Vanilla Cannabis Spirit

Fri, 27 Mar 2026 00:00:00 -0400

Delta Beverages is expanding its product portfolio of THC seltzers with the launch of a new innovation: Blood Orange Vanilla Cannabis Spirit.

Laird Superfood Protein Coffee With Lion’s Mane Mushroom

Thu, 26 Mar 2026 00:00:00 -0400

Laird Superfood announced the launch of Laird Superfood Protein Coffee With Lion’s Mane Mushroom, crafted with whey protein from dairy.

Ornellaia La Vitalità

Wed, 25 Mar 2026 00:00:00 -0400

Ornellaia announced the launch of La Vitalità (Vitality), a word selected to define the 2023 vintage, it says.

Saint James Iced Tea Classic Mango

Tue, 24 Mar 2026 00:00:00 -0400

Saint James Iced Tea announced the launch of Classic Mango, a reiteration of The White Lotus Limited-Edition Mango Black Tea, which quickly became a standout flavor, the company says.

SWRL Makgeolli Seltzer

Mon, 23 Mar 2026 00:00:00 -0400

SWRL, a modern beverage brand reimagining Korean Makgeolli, officially launched its signature drink lineup, introducing Korea’s cloudy rice wine to the U.S. hard seltzer aisle.

Culture Pop Soda Sparkling Raspberry Lemonade

Fri, 20 Mar 2026 00:00:00 -0400

Culture Pop Soda announced the official launch of Sparkling Raspberry Lemonade, marking the brand’s first lemonade flavor.