New Products

GORGIE Candy Apple

Thu, 06 Aug 2026 00:00:00 -0400

GORGIE is expanding its lineup with the launch of Candy Apple, a bold new flavor inspired by the iconic candy-coated treat.

Ole Smoky Moonshine Lemonades

Wed, 05 Aug 2026 00:00:00 -0400

Ole Smoky Distillery announced the launch of its newest ready to drink innovation: Ole Smoky Sparkling Moonshine Lemonades.

STORM Energy

Tue, 04 Aug 2026 00:00:00 -0400

STORM, a premium wellness energy drink designed for active lifestyles, announced its official launch, hitting store shelves nationwide.

Jeptha Creed Bruce’s Blue Kentucky Straight Bourbon Whiskey

Mon, 03 Aug 2026 00:00:00 -0400

Jeptha Creed Distillery, the Kentucky craft distillery owned by mother-daughter duo, Joyce and Autumn Nethery, announced the release of Bruce’s Blue Kentucky Straight Bourbon Whiskey.

Lucky Energy SLUSH

Fri, 31 Jul 2026 00:00:00 -0400

Lucky Energy announced the expansion of its beverage line with the launch of SLUSH.

Destilería Serrallés Don Q Reserva, Don Q Reserva Especial

Thu, 30 Jul 2026 00:00:00 -0400

Destilería Serrallés, producer of Don Q, introduced Don Q Reserva and Don Q Reserva Especial, two new expressions that expand its premium rum portfolio.

Pop & Bottle Matcha Coconut Water

Wed, 29 Jul 2026 00:00:00 -0400

Pop & Bottle announced it is expanding into hydration with the launch of a new Matcha Coconut Water product line.

Riboli Family Wines Hugo Spritz

Tue, 28 Jul 2026 00:00:00 -0400

Riboli Family Wines announced the expansion of its premium ready-to-serve brand, Spritz Del Conte, with the launch of Hugo Spritz.

REIGN Liberty & Justice for Apple

Mon, 27 Jul 2026 00:00:00 -0400

REIGN Total Body Fuel (TBF), a performance energy drink designed to fuel athletes, competitors and high-performers, announced the launch of its newest limited-edition flavor: Liberty & Justice for Apple.

Korbel Blackberry Brandy

Fri, 24 Jul 2026 09:17:00 -0400

Korbel California Brandy announced the launch of its bold new flavored spirit: Korbel Blackberry Brandy.

Huel Strawberry Lemonade and Pink Grapefruit

Thu, 23 Jul 2026 00:00:00 -0400

Huel has expanded its Daily Greens ready-to-drink (RTD) lineup with the launch of two new flavors: Strawberry Lemonade and Pink Grapefruit.

Tequila CAZADORES Pineapple Infused Tequila

Wed, 22 Jul 2026 00:00:00 -0400

Tequila CAZADORES, the award-winning premium tequila rooted in the Highlands of Jalisco, announced a new expansion of its 100% agave portfolio with CAZADORES Pineapple Infused Tequila.

Organic Valley Protein Plus Ultra-Filtered Milk

Tue, 21 Jul 2026 00:00:00 -0400

Organic Valley introduced Organic Valley Protein Plus, a new line of ultra-filtered, pasture-raised organic milk.

Popsicle Hard

Mon, 20 Jul 2026 00:00:00 -0400

Tilray Brands announced teaming up with The Magnum Ice Cream Co. with the launch of Popsicle Hard.

Bucked Up Drive Hydration and Refreshers

Fri, 17 Jul 2026 00:00:00 -0400

Bucked Up has expanded its RTD lineup with two new launches: Drive Hydration and Refreshers.

Owl’s Brew Functional Non-Alcoholic Mixers

Thu, 16 Jul 2026 00:00:00 -0400

Owl’s Brew is expanding into a new category with the launch of Functional Non-Alcoholic Mixers, cocktail and mocktail mixers made with real fruit juice, botanicals and tea.

Dr. Brown’s Electrolyte Solution

Wed, 15 Jul 2026 00:00:00 -0400

Dr. Brown’s announced the launch of a new recovery-focused hydration beverage: Dr. Brown’s Electrolyte Solution.

Seagram’s 7 Crown Apple Pie

Tue, 14 Jul 2026 00:00:00 -0400

Seagram’s 7 Crown Blended Whiskey unveiled Seagram’s 7 Crown Apple Pie, a seasonal flavor from the whiskey brand.

PuraSoda

Mon, 13 Jul 2026 00:00:00 -0400

Pura Beverage Co. announced the U.S. launch of PuraSoda, debuting at Sprouts Farmers Market.

el Jimador Tequila Spritz

Fri, 10 Jul 2026 00:00:00 -0400

Brown-Forman announced the national launch of el Jimador Tequila Spritz, a new ready-to-drink (RTD) canned cocktail.

De La Calle Strawberry Citrus

Thu, 09 Jul 2026 00:00:00 -0400

De La Calle, the modern Mexican soda brand inspired by the street tradition of tepache, introduced Strawberry Citrus, a bold new flavor that signals the brand's next chapter in fruit-forward refreshment.

Plymouth Honey Gin

Wed, 08 Jul 2026 00:00:00 -0400

Plymouth Gin, a historic English gin crafted at the Black Friars Distillery since 1793, announced the U.S. launch of Plymouth Honey.

FLRT Energy Drink

Tue, 07 Jul 2026 00:00:00 -0400

FLRT released its Energy Drink line, which features new flavors, functional ingredients and botanical extracts to support everyday wellness, it says.

Fresca Hard

Mon, 06 Jul 2026 00:00:00 -0400

Red Tree Beverages (RTB), a firewalled subsidiary of The Coca-Cola Co., unveiled Fresca Hard, a flavored malt beverage featuring the classic citrus taste of Fresca with a 4.6% ABV.

Liquid I.V. Energy Multiplier Sugar-Free Lime Margarita

Thu, 02 Jul 2026 00:00:00 -0400

Liquid I.V. officially launched its newest Sugar-Free flavor: Energy Multiplier Sugar-Free Lime Margarita.

Casa Maestri Dubai Chocolate Pistachio Cream

Wed, 01 Jul 2026 00:00:00 -0400

Casa Maestri, NOM 1438, announced the launch of its newest innovation: Dubai Chocolate Pistachio Cream, a luxurious tequila-based cream liqueur.

GHOST Energy Sticks

Tue, 30 Jun 2026 00:00:00 -0400

GHOST has officially brought its fan-favorite energy drink experience to a new format with the launch of GHOST Energy Sticks.

Rancho La Gloria’s Rocket Pop Margarita

Mon, 29 Jun 2026 00:00:00 -0400

As the nation prepares for America's 250th birthday, Rancho La Gloria is bringing nostalgia with the return of its Rocket Pop Margarita.

Táche Three-Ingredient Pistachio Milk

Fri, 26 Jun 2026 00:00:00 -0400

Táche announced the launch of a new three-ingredient pistachio milk.

Zing Zang Espresso Martini Mix

Thu, 25 Jun 2026 00:00:00 -0400

Zing Zang, a leader in premium cocktail mixers, introduced Espresso Martini Mix crafted with real coffee and cocoa bitters.