New Products

Sanpellegrino Soda Italiana

Fri, 03 Apr 2026 00:00:00 -0400

Sanpellegrino announced the next evolution of the Sanpellegrino family: Sanpellegrino Crafted Soda Italiana, sparkling Italian sodas with functional benefits.

Rebel Bourbon Rebel Root Beer

Thu, 02 Apr 2026 00:00:00 -0400

Rebel Bourbon announced the return of fan-favorite Rebel Root Beer Whiskey to its award-winning Rebel Bourbon lineup.

Natalie’s Carrot Juice

Wed, 01 Apr 2026 00:00:00 -0400

Natalie’s Orchid Island Juice Co., part of the Perricone Farms family, announced the launch of its new Carrot Juice, a handcrafted juice that joins the brand’s expanding lineup of premium, non-citrus offerings.

Surfside Blueberry Lemonade and Half & Half Variety Pack

Tue, 31 Mar 2026 00:00:00 -0400

Surfside, a brand of Stateside Brands, announced the launch of four new flavors, further expanding its award-winning canned cocktail lineup.

Stiller’s Soda Shirley Cola

Mon, 30 Mar 2026 00:00:00 -0400

Stiller’s Soda, co-founded by Ben Stiller, is expanding its nostalgic lineup with the launch of Shirley Cola.

Delta Blood Orange Vanilla Cannabis Spirit

Fri, 27 Mar 2026 00:00:00 -0400

Delta Beverages is expanding its product portfolio of THC seltzers with the launch of a new innovation: Blood Orange Vanilla Cannabis Spirit.

Laird Superfood Protein Coffee With Lion’s Mane Mushroom

Thu, 26 Mar 2026 00:00:00 -0400

Laird Superfood announced the launch of Laird Superfood Protein Coffee With Lion’s Mane Mushroom, crafted with whey protein from dairy.

Ornellaia La Vitalità

Wed, 25 Mar 2026 00:00:00 -0400

Ornellaia announced the launch of La Vitalità (Vitality), a word selected to define the 2023 vintage, it says.

Saint James Iced Tea Classic Mango

Tue, 24 Mar 2026 00:00:00 -0400

Saint James Iced Tea announced the launch of Classic Mango, a reiteration of The White Lotus Limited-Edition Mango Black Tea, which quickly became a standout flavor, the company says.

SWRL Makgeolli Seltzer

Mon, 23 Mar 2026 00:00:00 -0400

SWRL, a modern beverage brand reimagining Korean Makgeolli, officially launched its signature drink lineup, introducing Korea’s cloudy rice wine to the U.S. hard seltzer aisle.

Culture Pop Soda Sparkling Raspberry Lemonade

Fri, 20 Mar 2026 00:00:00 -0400

Culture Pop Soda announced the official launch of Sparkling Raspberry Lemonade, marking the brand’s first lemonade flavor.

Buffalo Trace Traveller Whiskey Full Proof

Thu, 19 Mar 2026 00:00:00 -0400

Buffalo Trace Distillery Master Distiller Harlen Wheatley and Grammy-winning singer, songwriter and musician Chris Stapleton announced the release of Traveller Whiskey Full Proof.

Vita Coco Treats Frosted Lemonade

Wed, 18 Mar 2026 00:00:00 -0400

Vita Coco unveiled its newest Vita Coco Treats flavor: Frosted Lemonade.

Black Girl Magic Sweet Red Frizzante

Tue, 17 Mar 2026 00:00:00 -0400

McBride Sisters Wine Co. announced the national rollout of Sweet Red Frizzante under its culturally iconic Black Girl Magic Wines brand.

Liquid I.V. Sugar-Free Fruit Punch

Mon, 16 Mar 2026 00:00:00 -0400

Liquid I.V. officially dropped its newest flavor: Energy Multiplier Sugar-Free Fruit Punch.

Upstate Elevator

Fri, 13 Mar 2026 00:00:00 -0400

Upstate Elevator announced the debut of its Añejo Lime THC Spirit, the brand’s first-ever zero-proof THC spirit.

Red Bull Spring Edition Cherry Sakura

Thu, 12 Mar 2026 00:00:00 -0400

With spring just around the corner, Red Bull unveiled its Red Bull Spring Edition Cherry Sakura.

Medly Wine

Wed, 11 Mar 2026 00:00:00 -0400

Medly Wine unveiled its organic, zero-sugar wines from the Mediterranean, delivered direct-to-consumer in sustainable pouches.

Accelerator Active Energy Citrus Freeze

Tue, 10 Mar 2026 00:00:00 -0400

Accelerator Active Energy announced the launch of its latest innovation: Citrus Freeze.

Dogfish Head Grateful Dead Citrus Daydream Lager

Mon, 09 Mar 2026 00:00:00 -0400

Dogfish Head and the Grateful Dead are back for a repeat performance with Grateful Dead Citrus Daydream Lager.

Planet Oat Zero Sugar Oatmilk Creamers

Fri, 06 Mar 2026 00:00:00 -0500

Planet Oat announced the launch of its new Zero Sugar Oatmilk Creamers.

TailGate Brewery Wizards’ Order IPA

Thu, 05 Mar 2026 00:00:00 -0500

TailGate Brewery is releasing a new year-round IPA: Wizards’ Order, crafted from krush and citra hops with flavors of mango, passionfruit and fresh orange zest.

Maison Perrier French Kiss

Wed, 04 Mar 2026 00:00:00 -0500

Maison Perrier is enhancing its portfolio with the addition of French Kiss: a sweetened, sparkling water that brings fruit flavors and prebiotic benefits.

Crown Royal Marquis

Tue, 03 Mar 2026 00:00:00 -0500

Crown Royal announced the launch of Crown Royal Marquis, officially rolling out nationwide.

C4 Performance Energy Mango Fuego

Mon, 02 Mar 2026 00:00:00 -0500

C4 is turning up the heat with a new bold flavor: C4 Performance Energy Mango Fuego.

The Finnish Long Drink Raspberry

Fri, 27 Feb 2026 00:00:00 -0500

The Finnish Long Drink announced it’s adding a bold new flavor to its lineup: Long Drink Raspberry.

Califia Farms Simple & Organic Soymilk

Thu, 26 Feb 2026 00:00:00 -0500

Califia Farms announced the launch of its first-ever Simple & Organic Soymilk, alongside new Simple & Organic creamers and ready-to-drink coffee blends.

Harpoon Low Key

Wed, 25 Feb 2026 00:00:00 -0500

Harpoon Brewery unveiled its latest brew: Low Key, a new 3.3% ABV craft lager with tropical fruit notes.

Death Wish Coffee Organic Cinnamon Sugar, Coconut Caramel

Tue, 24 Feb 2026 00:00:00 -0500

Death Wish Coffee Co. announced the launch of two limited-edition SKUs: Organic Cinnamon Sugar and the return of the fan-favorite Coconut Caramel.

Heineken 0.0 Cold Pressed Lime, Nectarine Juniper

Mon, 23 Feb 2026 00:00:00 -0500

Heineken 0.0 announced the launch of two new non-alcohol flavors: Cold Pressed Lime and Nectarine Juniper, marking the next evolution of the brand’s alcohol-free portfolio, it says.