Stories tagged with this taxonomy will show on the fourth tab of the home page https://www.bevindustry.com/rss/2150-new-products en-us Bucked Up has expanded its RTD lineup with two new launches: Drive Hydration and Refreshers. Bucked Up has expanded its RTD lineup with two new launches: Drive Hydration and Refreshers.

]]> http://www.bevindustry.com/articles/98517 Fri, 17 Jul 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98517-bucked-up-drive-hydration-and-refreshers Owl’s Brew is expanding into a new category with the launch of Functional Non-Alcoholic Mixers, cocktail and mocktail mixers made with real fruit juice, botanicals and tea. Owl’s Brew is expanding into a new category with the launch of Functional Non-Alcoholic Mixers, cocktail and mocktail mixers made with real fruit juice, botanicals and tea. 

]]> http://www.bevindustry.com/articles/98516 Thu, 16 Jul 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98516-owls-brew-functional-non-alcoholic-mixers Dr. Brown’s announced the launch of a new recovery-focused hydration beverage: Dr. Brown’s Electrolyte Solution. Dr. Brown’s announced the launch of a new recovery-focused hydration beverage: Dr. Brown’s Electrolyte Solution.

]]> http://www.bevindustry.com/articles/98515 Wed, 15 Jul 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98515-dr-browns-electrolyte-solution Seagram’s 7 Crown Blended Whiskey unveiled Seagram’s 7 Crown Apple Pie, a seasonal flavor from the whiskey brand. Seagram’s 7 Crown Blended Whiskey unveiled Seagram’s 7 Crown Apple Pie, a seasonal flavor from the whiskey brand. 

]]> http://www.bevindustry.com/articles/98514 Tue, 14 Jul 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98514-seagrams-7-crown-apple-pie Pura Beverage Co. announced the U.S. launch of PuraSoda, debuting at Sprouts Farmers Market. Pura Beverage Co. announced the U.S. launch of PuraSoda, debuting at Sprouts Farmers Market. 

]]> http://www.bevindustry.com/articles/98513 Mon, 13 Jul 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98513-purasoda Brown-Forman announced the national launch of el Jimador Tequila Spritz, a new ready-to-drink (RTD) canned cocktail. Brown-Forman announced the national launch of el Jimador Tequila Spritz, a new ready-to-drink (RTD) canned cocktail.

]]> http://www.bevindustry.com/articles/98502 Fri, 10 Jul 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98502-el-jimador-tequila-spritz De La Calle, the modern Mexican soda brand inspired by the street tradition of tepache, introduced Strawberry Citrus, a bold new flavor that signals the brand's next chapter in fruit-forward refreshment. De La Calle, the modern Mexican soda brand inspired by the street tradition of tepache, introduced Strawberry Citrus, a bold new flavor that signals the brand's next chapter in fruit-forward refreshment.

]]> http://www.bevindustry.com/articles/98495 Thu, 09 Jul 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98495-de-la-calle-strawberry-citrus Plymouth Gin, a historic English gin crafted at the Black Friars Distillery since 1793, announced the U.S. launch of Plymouth Honey. Plymouth Gin, a historic English gin crafted at the Black Friars Distillery since 1793, announced the U.S. launch of Plymouth Honey.

]]> http://www.bevindustry.com/articles/98494 Wed, 08 Jul 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98494-plymouth-honey-gin FLRT released its Energy Drink line, which features new flavors, functional ingredients and botanical extracts to support everyday wellness, it says. FLRT released its Energy Drink line, which features new flavors, functional ingredients and botanical extracts to support everyday wellness, it says. 

]]> http://www.bevindustry.com/articles/98493 Tue, 07 Jul 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98493-flrt-energy-drink Red Tree Beverages (RTB), a firewalled subsidiary of The Coca-Cola Co., unveiled Fresca Hard, a flavored malt beverage featuring the classic citrus taste of Fresca with a 4.6% ABV. Red Tree Beverages (RTB), a firewalled subsidiary of The Coca-Cola Co., unveiled Fresca Hard, a flavored malt beverage featuring the classic citrus taste of Fresca with a 4.6% ABV.

]]> http://www.bevindustry.com/articles/98492 Mon, 06 Jul 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98492-fresca-hard Liquid I.V. officially launched its newest Sugar-Free flavor: Energy Multiplier Sugar-Free Lime Margarita. Liquid I.V. officially launched its newest Sugar-Free flavor: Energy Multiplier Sugar-Free Lime Margarita. 

]]> http://www.bevindustry.com/articles/98490 Thu, 02 Jul 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98490-liquid-iv-energy-multiplier-sugar-free-lime-margarita Casa Maestri, NOM 1438, announced the launch of its newest innovation: Dubai Chocolate Pistachio Cream, a luxurious tequila-based cream liqueur. Casa Maestri, NOM 1438, announced the launch of its newest innovation: Dubai Chocolate Pistachio Cream, a luxurious tequila-based cream liqueur.

]]> http://www.bevindustry.com/articles/98489 Wed, 01 Jul 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98489-casa-maestri-dubai-chocolate-pistachio-cream GHOST has officially brought its fan-favorite energy drink experience to a new format with the launch of GHOST Energy Sticks. GHOST has officially brought its fan-favorite energy drink experience to a new format with the launch of GHOST Energy Sticks.

]]> http://www.bevindustry.com/articles/98488 Tue, 30 Jun 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98488-ghost-energy-sticks As the nation prepares for America's 250th birthday, Rancho La Gloria is bringing nostalgia with the return of its Rocket Pop Margarita. As the nation prepares for America's 250th birthday, Rancho La Gloria is bringing nostalgia with the return of its Rocket Pop Margarita. 

]]> http://www.bevindustry.com/articles/98487 Mon, 29 Jun 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98487-rancho-la-glorias-rocket-pop-margarita Táche announced the launch of a new three-ingredient pistachio milk. Táche announced the launch of a new three-ingredient pistachio milk. 

]]> http://www.bevindustry.com/articles/98474 Fri, 26 Jun 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98474-tache-three-ingredient-pistachio-milk Zing Zang, a leader in premium cocktail mixers, introduced Espresso Martini Mix crafted with real coffee and cocoa bitters. Zing Zang, a leader in premium cocktail mixers, introduced Espresso Martini Mix crafted with real coffee and cocoa bitters.

]]> http://www.bevindustry.com/articles/98473 Thu, 25 Jun 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98473-zing-zang-espresso-martini-mix Bones Coffee Co. announced the return of its highly anticipated Summer 2026 Flavor Collection, featuring three all-new limited-edition flavors alongside two returning seasonal favorites. Bones Coffee Co. announced the return of its highly anticipated Summer 2026 Flavor Collection, featuring three all-new limited-edition flavors alongside two returning seasonal favorites.

]]> http://www.bevindustry.com/articles/98472 Wed, 24 Jun 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98472-bones-coffee-co-summer-flavor-collection The Jel Sert Co. announced the launch of Pure Kick Alkaline Singles to Go! Powdered Drink Mix, a product that transforms ordinary water into refreshing, functional hydration, it says. The Jel Sert Co. announced the launch of Pure Kick Alkaline Singles to Go! Powdered Drink Mix, a product that transforms ordinary water into refreshing, functional hydration, it says.

]]> http://www.bevindustry.com/articles/98471 Tue, 23 Jun 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98471-jel-sert-pure-kick-alkaline-singles-to-go Empress 1908 Gin, a brand of Milestone Brands, announced the first-ever U.S. availability of its signature Empress 1908 Original Gin. Empress 1908 Gin, a brand of Milestone Brands, announced the first-ever U.S. availability of its signature Empress 1908 Original Gin. 

]]> http://www.bevindustry.com/articles/98470 Mon, 22 Jun 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98470-empress-1908-original-gin NOS Energy Drink expanded its lineup with NOS Grand Prix Guava, a bold new flavor inspired by the thrill of the ride, the company says. NOS Energy Drink expanded its lineup with NOS Grand Prix Guava, a bold new flavor inspired by the thrill of the ride, the company says.

]]> http://www.bevindustry.com/articles/98456 Fri, 19 Jun 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98456-nos-energy-grand-prix-guava Mission Craft Cocktails announced the newest addition to its award-winning collection of bar-strength, ready-to-drink cocktails: the Tamarind Margarita. Mission Craft Cocktails announced the newest addition to its award-winning collection of bar-strength, ready-to-drink cocktails: the Tamarind Margarita. 

]]> http://www.bevindustry.com/articles/98455 Thu, 18 Jun 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98455-mission-craft-cocktails-tamarind-margarita happy, founded by entrepreneur Craig Dubitsky and Academy Award-winning actor, entrepreneur, and producer Robert Downey Jr., launched its first-to-market Dubai Chocolatey Style ready-to-drink (RTD) latte. happy, founded by entrepreneur Craig Dubitsky and Academy Award-winning actor, entrepreneur, and producer Robert Downey Jr., launched its first-to-market Dubai Chocolatey Style ready-to-drink (RTD) latte.

]]> http://www.bevindustry.com/articles/98454 Wed, 17 Jun 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98454-happy-dubai-chocolatey-style-latte Jägermeister unveiled Jägermeister Orange, a new expression crafted for a new era of socializing, it says. Jägermeister unveiled Jägermeister Orange, a new expression crafted for a new era of socializing, it says.

]]> http://www.bevindustry.com/articles/98453 Tue, 16 Jun 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98453-jagermeister-orange True Citrus announced the launch of True Lemon Wellness, a new line of functional, powdered drink mixes. True Citrus announced the launch of True Lemon Wellness, a new line of functional, powdered drink mixes. 

]]> http://www.bevindustry.com/articles/98452 Mon, 15 Jun 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98452-true-lemon-wellness Treasury Wine Estates (TWE) announced the launch of Convida, a wine brand rooted in Latino traditions and shared experiences that bring a vibrant energy to wine culture, it says. Treasury Wine Estates (TWE) announced the launch of Convida, a wine brand rooted in Latino traditions and shared experiences that bring a vibrant energy to wine culture, it says.

]]> http://www.bevindustry.com/articles/98424 Fri, 12 Jun 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98424-convida-rosado-and-blanco-wines Bulletproof introduced its next evolution: Coffee + Creatine, marking a new chapter in functional coffee. Bulletproof introduced its next evolution: Coffee + Creatine, marking a new chapter in functional coffee.

]]> http://www.bevindustry.com/articles/98423 Thu, 11 Jun 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98423-bulletproof-coffee-creatine High Noon unveiled High Noon Transfusion, its first-ever limited flavor drop, adding one of golf’s most iconic serves to the brand’s portfolio, it says. High Noon unveiled High Noon Transfusion, its first-ever limited flavor drop, adding one of golf’s most iconic serves to the brand’s portfolio, it says. 

]]> http://www.bevindustry.com/articles/98422 Wed, 10 Jun 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98422-high-noon-transfusion Jordan’s Skinny Mixes announced the launch of its newest product line: Refresher Stix and Protein Coffee (Proffee) Stix. Jordan’s Skinny Mixes announced the launch of its newest product line: Refresher Stix and Protein Coffee (Proffee) Stix. 

]]> http://www.bevindustry.com/articles/98421 Tue, 09 Jun 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98421-jordans-skinny-mixes-refresher-stix-and-protein-coffee-stix Bulleit Frontier Whiskey announced the launch of Bulleit Bourbon Mesquite Smoked Malt Kentucky Straight Bourbon Whiskey, a limited-time release made with an experimental mashbill that explores new frontiers in bourbon-making. Bulleit Frontier Whiskey announced the launch of Bulleit Bourbon Mesquite Smoked Malt Kentucky Straight Bourbon Whiskey, a limited-time release made with an experimental mashbill that explores new frontiers in bourbon-making.

]]> http://www.bevindustry.com/articles/98420 Mon, 08 Jun 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98420-bulleit-bourbon-mesquite-smoked-malt teapigs announced the launch of four new herbal tea blends: Ginger & Manuka Honey, Strawberry & Juniper, Chamomile Lullaby and Pumpkin Spice Chai. teapigs announced the launch of four new herbal tea blends: Ginger & Manuka Honey, Strawberry & Juniper, Chamomile Lullaby and Pumpkin Spice Chai. 

]]> http://www.bevindustry.com/articles/98411 Fri, 05 Jun 2026 00:00:00 -0400 https://www.bevindustry.com/articles/98411-teapigs-herbal-teas