“At Lawson’s Finest, we’ve always believed that every beer we put our name on has to deliver an exceptional drinking experience,” said Sean Lawson, founding brewer at Lawson’s Finest Liquids, in a statement.  “As more people look for ways to enjoy great beer in more moments, creating a non-alcoholic IPA became the natural next step for us — but only if we could do it the Lawson’s Finest way. We took the time to develop a brew that stays true to our hop-forward brewing philosophy and delivers the quality, flavor, and craftsmanship our community expects. Sip’N is another way to bring people together over great beer, no matter the occasion.”

Crafted using the same brewing process as Lawson’s Finest signature IPAs, Sip'N differs in one important way: a specialized maltose-negative yeast that naturally limits alcohol production during fermentation, the company says. Unlike many non-alcohol brews that begin as fully fermented before alcohol is removed through reverse osmosis or vacuum distillation, Lawson’s Finest builds flavor from the very beginning. This innovative approach helps preserve the brew’s full hop expression, aroma, body, and overall drinking experience, it notes.

“The launch of Sip'N reflects both the evolution of our consumer and our continued commitment to innovation,” said Adeline Druart, CEO of Lawson’s Finest Liquids, in a statement.  “I’m so proud of our Quality and Brewing team members who have worked tirelessly to create a hop forward, truly unique beer that meets our Finest standards. Sip’N unlocks new opportunities to bring people into our brand and reinforces our belief that exceptional brews should be accessible for every moment and every lifestyle.”

Sip’N is available in all markets where Lawson’s Finest Liquids is sold in six-packs of 12-ounce cans. 

www.lawsonsfinest.com