Planet Oat Humble Edition Oatmilk
Planet Oat announced the launch of Planet Oat Humble Edition Oatmilk, the brand’s latest innovation in the refrigerated plant-based milk category.
Crafted with just oatmilk (water and oats), banana puree, sea salt and baking soda, Humble Edition Oatmilk delivers the smooth taste and texture consumers expect from Planet Oat with just 4 grams of sugar in each 8-ounce serving, no gums or oils, and no cane sugar, the company says.
“The launch of Planet Oat Humble Edition Oatmilk is an opportunity to reinforce what the brand stands for: thoughtful innovation rooted in the mighty, humble oat,” said Chris Ross, senior vice president of marketing and R&D at HP Hood LLC, in a statement. “We wanted to create an oatmilk inspired by the earliest homemade recipes but is still silky-smooth and delicious, showing consumers they don’t need to compromise to feel good about what’s in their glass.”
To celebrate its own humble brag, Planet Oat is inviting consumers to share theirs with the “Humble Brag Tour,” bringing immersive sampling pop-ups to Nashville, Tenn., Northwest Arkansas, the Kansas City area, and the St. Louis area in October. Guests can sample Humble Edition Oatmilk, step into a photo moment to celebrate their wins, and receive exclusive coupons and limited-edition Planet Oat merchandise while supplies last.
Planet Oat Humble Edition Oatmilk is available for purchase at select Walmart locations nationwide.
www.planetoat.com
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