“American drinking habits have fundamentally shifted, and today’s consumers are looking for elevated options that fit seamlessly into their everyday lifestyles,” said Lindsey Willey, vice president of marketing at Freixenet Mionetto USA, in a statement. “With Freixenet Solare Spritz, we are creating a new flavor category that sets itself apart from the oversaturated RTD category. We wanted to give consumers a spritz rooted in Freixenet’s Mediterranean heritage that delivers a completely unique flavor without compromise.”

Crafted to capture the essence of a sun-soaked Mediterranean afternoon, Freixenet Solare Spritz is made with 100% natural Spanish lemon and clementine flavors, it notes. The blend is artfully infused with rosemary and thyme, adding a subtle, dry bitterness that balances the vibrant citrus notes, offering a crisp, lighter alternative for mindful consumption, the company says.

The 5% ABV Freixenet Solare Spritz will be available in a convenient 250-ml slim can four-pack with a suggested retail price of $15.

www.freixenetmionettousa.com