Just in time for summer, Sazerac Co., Louisville, Ky., unveiled The Spritz, a ready-to-drink (RTD) cocktail offering inspired by the classic namesake cocktail.
The Spritz is light, refreshing, and sophisticated — a little bit sweet, a little bit bitter and perfectly bubbly on the palate, the company says. Intentionally crafted using quality ingredients, with just 80 calories in each serving, The Spritz offers drinkers a guilt-free indulgence without compromising lifestyle or taste, it adds.
“The Spritz was designed to evoke that sunshine-on-your-face-not-a-care-in-the-world feeling synonymous with kicking back and enjoying a refreshing, bubbly beverage,” said Lauren Selman, director of global growth and innovation at Sazerac, in a statement. “With The Spritz, we're declaring that 'spritz season' should be a state of mind. Many ready-to-drink offerings don't deliver on both flavor and style, but The Spritz does. Nailing the taste experience was a critical part of our creation process, and we're confident even the most seasoned spritz connoisseurs will be reaching for The Spritz all summer — and beyond.”
The Spritz offers versatile cocktails with three flavors to choose from:
Traditional: Inspired by classic spritz flavors and featuring notes of Mandarin orange and herbal liqueur.
Limone: Limoncello and notes of blood orange, grapefruit, carraway, and orange blossom.
Hugo: Elderflower and notes of mint and lemon.
“We intentionally designed The Spritz with a sleek bottle shape, vivid colors, and innovative pop-top technology to stimulate the senses and be more than just a liquid in a can,” Selman added. “From the satisfying 'pop' you hear while opening the bottle to the appealing aroma from the cocktail and the visual of bubbles dancing in your glass, The Spritz is an ideal drink and experience for any occasion.”
Starting May, The Spritz will debut in select markets, including Illinois, Indiana, Louisiana, Michigan and Washington, before becoming available nationwide in September, the company says. Each boldly colored bottle of The Spritz contains two 6-ounce servings. Each flavor of The Spritz is available to purchase in packs of four for a suggested retail price of $14.99.
