Chicago-based GHOST, a lifestyle brand of sports nutrition products, energy drinks and dietary supplements, introduced its-first-ever authentically licensed ready-to-drink (RTD) hydration beverage.
With four flavors — ORANGE SQUEEZE, LEMON LIME, KIWI STRAWBERRY, and SOUR PATCH KIDS "REDBERRY"— GHOST HYDRATION is elevating the hydration experience, the company says. In addition to kicking caffeine and sugar to the curb, the beverage is vegan-friendly, gluten-free and naturally colored, it notes.
"The sports drink category has been on fire the past year, and GHOST couldn't be more excited to bring additional efficacy and some of our authentic flavor collaborations to the shelf," said Dan Lourenco, co-founder and CEO of GHOST, in a statement. "Expanding on the success of our powdered hydration product, we can't wait for the legends out there to get their hands on our RTD hydration product. It's a flexible and functional anytime thirst quencher with 996 mg total electrolytes, 100% RDA of vitamins B6, B12, and vitamin C, and additional premium trademarked ingredients such as Aquamin and Senactiv."
GHOST HYDRATION now is available in-store at 7-Eleven, Kroger, Walmart, Target and more.