With consumers’ ever-changing energy drink needs and wants, Nutrabolt and its C4 brand have resonated with shoppers thanks to its diverse portfolio. To build upon this, the company is embracing its nimble, innovative mindset for its Active Nutrition business.
Keurig Dr Pepper Inc. (KDP), Burlington, Mass., and Frisco, Texas, and Grupo PiSA, Guadalajara, Mexico, announced that KDP will sell, distribute and merchandise Electrolit, a premium hydration beverage, across the United States as part of a long-term sales and distribution agreement.
As physical fitness remains top of mind for those seeking healthier lifestyles, experts note that today’s consumers not only are turning to sports drinks to deliver on recovery, but also seek such drinks to help meet overall wellness goals.
On Demand
The Non-Alcohol Beverage Market, analysts at Beverage Marketing Corporation detail how established categories ― like carbonated soft drinks, bottled water, fruit beverages ― and emerging beverage segments ― such as plant milks, ready-to-drink coffees and teas ― are navigating these shifts.
On Demand Demand for functional beverages is accelerating. Consumers are looking for added health and well-being benefits from digestion to sleep-aid to cognitive acuity. What’s behind this growing territory and driving demand? And what can we learn from more established categories like Vitamins & Supplements about what consumers will want next?
On Demand Join the experts at EXBERRY® by GNT to discover this year’s top beverage color trends and learn tangible ways to translate these key drivers into bright and stable beverages using eye-catching plant-based colors.
On Demand This webinar will pair trends with the ingredient solutions that address them. This session is your one-stop-shop when it comes to consumer demands for sugar-reduction, protein consumption, and functional benefits all while delivering on taste and value.