hydration beverages | Beverage Industry

Items Tagged with 'hydration beverages'

ARTICLES

BODYARMOR LYTE Kiwi Strawberry

April 14, 2022

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BODYARMOR, a brand of The Coca-Cola Co., introduced its new flavor innovation: BODYARMOR LYTE Kiwi Strawberry.

Local Weather

April 12, 2022

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Super Bowl-winning quarterback Russell Wilson, and NFT expert, entrepreneur and digital guru AJ Vaynerchuk, announced their partnership with H+S Labs to launch Local Weather, a nootropic-focused hydration beverage.

Liquid I.V. Caramel Apple Hydration Multiplier

December 21, 2021

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Liquid I.V., a brand of Unilever, is ringing in the holidays with a new, limited-edition flavor: Caramel Apple.

Category Focus

Juice manufacturers address consumer concerns with fortification

Calorie, sugar content challenges juice market

Jessica Jacobsen

December 20, 2021

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As the juice and juice drinks category sees increasing competition from emerging beverage categories, beverage-makers, too, are looking to reimage this classic category.

Functional beverages see demand increase throughout pandemic

Hydration, immune support claims resonate with consumers

Jessica Jacobsen

December 1, 2021

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In the beverage market, functionality has become the figurative propulsion system driving new product development. Product claims such as hydration, immune support and digestive health are just some of the functions influencing new beverages.

Nirvana HMB and Select spring waters

October 29, 2021

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Nirvana Water Sciences Corp. introduced its science-backed infused spring waters: Nirvana HMB and Nirvana Select.

R&D Feature

Consumers incorporate performance beverages into their everyday routines

Plant protein usage increases within performance beverages

Taylor Karg

September 29, 2021

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Performance beverages were once a go-to solution only for athletes and fitness-minded consumers, but recently more and more consumers are turning to these products to enhance their everyday lives.

MANTRA Labs HYDRATE

September 23, 2021

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Nutrition company MANTRA Labs introduced HYDRATE, a new broad-spectrum hydration drink mix.

Up Close With

LIFEAID launches functional drinks to boost post-workout recovery

From sleep-aid to fitness, new products see success

Sarah Graybill

July 28, 2021

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LIFEAID Beverage Co. has hit the ground running post-pandemic with two recent product launches and a return to in-person tastings. On the road ahead, consumers can expect to see more functional offerings and “exciting” news in 2022.

Beverage Beat

Smarter hydration takes center stage in beverage development

Beverage-makers highlight reduced sugar formulations in hydration drinks

Jessica Jacobsen

July 16, 2021

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Many consumers understand the importance of hydration, but survey data shows they might need a reminder about what proper hydration entails.

More Articles Tagged with 'hydration beverages'

As these craft innovators look to extend beyond recovery and into growth, craft brewers and distillers are showing the value they bring to the beverage alcohol community as well as the communities where their brick-and-mortar operations are connecting with consumers with on-site taprooms and bars, and even philanthropic efforts.

Items Tagged with 'hydration beverages'

ARTICLES

BODYARMOR LYTE Kiwi Strawberry

Local Weather

Liquid I.V. Caramel Apple Hydration Multiplier

Juice manufacturers address consumer concerns with fortification

Functional beverages see demand increase throughout pandemic

Nirvana HMB and Select spring waters

Consumers incorporate performance beverages into their everyday routines

MANTRA Labs HYDRATE

LIFEAID launches functional drinks to boost post-workout recovery

Smarter hydration takes center stage in beverage development

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