Unwell Hydration with Protein contains 740 mg of electrolytes and three essential B vitamins and is “the perfect way to refuel after a workout or grab a boost of protein on the go,” company says.
With consumers increasingly looking for exciting and functional drinks that deliver on taste without compromising health goals, unique beverage flavors enable brands to capture attention in a crowded market.
Gatorade will expand its all-day hydration lineup with new functional products designed to support athletes beyond game time, including a new Gatorade Hydration Booster variant: Relax.
Although coconut water continues to dominate, other plant waters work to establish themselves within the category, especially as consumers turn to plant waters for its health benefits.
Electrolit, a premium hydration beverage crafted with pharmaceutical quality grade ingredients, announced the launch of Pink Grapefruit, on shelves exclusively at 7-Eleven.
Created with four-time NBA Champion Stephen Curry, PLEZi Hydration is the latest collaboration from PLEZi Nutrition’s partnership with Stephen and Ayesha Curry, who are both co-founders and brand ambassadors of the PLEZi Hydration product.
ROAR Organic, Bethlehem, Pa., is turning up the flavor with the launch of its new Dragon Fruit Punch, now available in their organic ready-to-drink lineup. ROAR also announced it is teaming up with Plastic Bank.