A-GAME Beverages Inc. offers its same-named new, premium natural hydration sports drink. Formulated with the ideal ratio of sodium and potassium to create the ultimate hydration experience, A-GAME is designed to refuel, rehydrate and recover the body, the company says.

GoodSport Nutrition announced the release of its natural sports drink, harnessing the naturally occurring electrolytes and carbohydrates found in milk to deliver elite-level hydration, it says.

BioSteel Sports Nutrition Inc., Toronto, announced the latest addition to #TeamBioSteel with the signing of Connor Bedard, a rising hockey star and top prospect for the 2023 NHL Draft. 

As more consumers are embracing foods and beverages that support health and wellbeing, experts note that plant-based waters’ various benefits have been driving the category’s proliferation.

Plus Brand Industries announced the launch of its new alkaline water: Agua Plus. Designed to hydrate, balance and revitalize, Agua Plus is a premium alkaline water that is bottled at a pH of 9+ and undergoes a seven-step purification process that is enhanced with minerals and electrolytes, the company says.

BODYARMOR, a brand of The Coca-Cola Co., introduced its new flavor innovation: BODYARMOR LYTE Kiwi Strawberry.

Super Bowl-winning quarterback Russell Wilson, and NFT expert, entrepreneur and digital guru AJ Vaynerchuk, announced their partnership with H+S Labs to launch Local Weather, a nootropic-focused hydration beverage.

Liquid I.V., a brand of Unilever, is ringing in the holidays with a new, limited-edition flavor: Caramel Apple.