Liquid I.V., El Segundo, Calif., is pivoting resources previously dedicated to large scale events like Coachella and Stagecoach to focus on donating to those battling the COVID-19 pandemic on the frontlines.

Perfect Hydration, an ultra-purified 9.5-pH alkaline water with electrolytes, recently launched three new sizes to its product lineup: a 1.5-liter, one-liter six-pack, and one-gallon bottle.

Ascent, a wholly owned subsidiary of Leprino Foods, launched Recovery Water, a water-based beverage that pairs high-quality protein with electrolytes to help athletes optimally recover post-workout, it says. 

7-Eleven, Inc. introduced 7-Select Replenish, an isotonic sports drink that is free from artificial sweeteners and high-fructose corn syrup, the company says. 

WTRMLN WTR, a brand of Denver-based World Waters LLC, announced the global launch of WTRMLN SportWTR, an electrolyte-filled, healthy-hydrating and performance-enhancing beverage, the company says.

QKC LLC is launching Hoist Electrolyte Water in four flavors: Watermelon, Strawberry Lemonade, Dragon Fruit and Orange.

HALO Sport launched its self-titled super-premium hydration beverage in two flavors: Organic Lemon and Pink Grapefruit. 

With the first Readers’ Choice: New Product of the Month in the books for 2018, it looks as though readers of Beverage Industry still have health and wellness on their minds. For the January poll, the Top 3 vote-getters tap into healthy hydration trends.

GLOW Beverages now offers GLOW Sparkling Beverages. 

Kill Cliff expanded its portfolio with the addition of a new endurance beverage, Endure.