Items Tagged with 'hydration beverages'

Plant waters continue steady performance in the market with products supporting consumer need states around hydration, wellness and plant-based diets.

oHy, Grand Rapids, Mich., announced the nationwide launch of two new flavors: Blackberry and Pineapple.

BODYARMOR Sports Drink, a brand of The Coca‑Cola Co., unveiled BODYARMOR FIT, a new sparkling sports drink that brings modern hydration to everyday moments. 

Research shows that awareness of GLP-1 medications is on the rise as Americans explore these agonists for a variety of reasons. Experts highlight that beverages will play a key role in supporting this growth. 

PHX Hydration Energy Drink announced the launch of its new Pineapple flavor.

Cizzle Brands announced the launch of its flagship sports hydration brand, CWENCH Hydration, available at Target stores across the United States, as well as on Target.com.

PLEZi Hydration sets a new standard for sports hydration by real fruit juice flavor and elite performance benefits, the brand says.

The sports recovery, bone and joint health beverage market has pivoted to attract the everyday consumer, not just athletes. 

Gatorade, a brand of Purchase N.Y.-based PepsiCo, announced the launch of Gatorade Lower Sugar, ushering in a new era of science-backed hydration, it says.

BODYARMOR is kicking off the year by introducing its latest innovation in the sports drink portfolio: BODYARMOR FLASH I.V. Caffeine Zero Sugar.