QKC LLC is launching Hoist Electrolyte Water in four flavors: Watermelon, Strawberry Lemonade, Dragon Fruit and Orange.

HALO Sport launched its self-titled super-premium hydration beverage in two flavors: Organic Lemon and Pink Grapefruit. 

With the first Readers’ Choice: New Product of the Month in the books for 2018, it looks as though readers of Beverage Industry still have health and wellness on their minds. For the January poll, the Top 3 vote-getters tap into healthy hydration trends.

GLOW Beverages now offers GLOW Sparkling Beverages. 

Kill Cliff expanded its portfolio with the addition of a new endurance beverage, Endure. 

Frey Farms, the parent company of Tsamma Watermelon Juice, launched the newest addition to its cold-pressed watermelon juice lineup: Tsamma Watermelon + Coconut Water Blend. 

Adding to its lineup of better-for-you hydration beverages, hoist debuted its newest flavor: Watermelon. 

Oral I.V. debuted its reformulated, self-titled hydration shot nationally online.