Gatorade, a brand of Purchase N.Y.-based PepsiCo, announced the launch of Gatorade Lower Sugar, ushering in a new era of science-backed hydration, it says.

With no artificial flavors, sweeteners or colors and 75% less sugar than Gatorade Thirst Quencher, it's now available nationwide, the company notes. Scientifically formulated with Gatorade's No. 1 proven electrolyte blend, Gatorade Lower Sugar is available in four flavors: Fruit Punch, Lemonade, Glacier Cherry and — back by popular demand — Rain Berry, it says.

“Gatorade Lower Sugar represents the Gatorade Sports Science Institute's latest innovation in hydration,” said Dr. Matt Pahnke from the Gatorade Sports Science Institute, in a statement. “It delivers science-backed hydration aligned with what today's active consumers are asking for.”

To mark the nationwide launch of Gatorade Lower Sugar, the brand is unveiling a marketing campaign featuring all types of bodies in motion— including dancers Witney Carson and Charly Barby, Roland Pollard and TV host Tayshia Adams — alongside two-time WNBA All-Star and Gatorade roster athlete Caitlin Clark, and narrated by WNBA legend and mom of three, Candace Parker.

In the hero film, everyday movers progress through a black-and-white world — a blank canvas of effort and energy. From the snap of a skateboard against pavement to the precision of a tumbling pass, each moment pulses with the joy of movement. Color breaks through in pops of iGatorade sports drink hues — bold and unmistakable — a visual reminder that greatness has always had a signature, the company says.

“Gatorade Lower Sugar boldly expands our hydration portfolio, designed to hydrate everyday movers who want science-backed hydration to fuel their day," said Anuj Bhasin, senior vice president  of marketing for Gatorade, in a statement. “The campaign celebrates the inner ‘IT’ that keeps them moving, alongside a hydration solution with the flavors they know and love, but with no artificial flavors, sweeteners or colors and 75% less sugar than original Gatorade.”

Gatorade Lower Sugar is now available in 28-, 20- and 12-ounce bottles at a suggested retail price of $1.89-$3.39 at Gatorade.com and retailers nationwide.