Gatorade launched a set of six limited-time Champions Edition collectors’ bottles inspired by three-time heavyweight champion Muhammad Ali to celebrate the impact the Greatest of All Time had on sport and society. Each 32-ounce bottle features an iconic Ali fight poster and is available in Orange, Lemon Lime, Glacier Cherry, Glacier Freeze, Cool Blue and Fruit Punch flavors at all major retailers. The collectors’ bottles also include a QR code, allowing consumers to scan for a chance to win exclusive apparel from the Gatorade x Muhammad Ali Capsule Collection. Consumers also can visit Gatorade.com/champion to enter to win merchandise from the collection. As part of Gatorade’s summer celebration of the Greatest of All Time, the brand also has launched an Ali-inspired Gx Bottle, a customizable Gx bottle with a set of four Gx pods. Additionally, to further its commitment to fuel the next generation of Greats, Gatorade is donating $400,000 to Good Sports, which since 2003 has donated more than $70 million in new gear to those most in need.
Gatorade launches Champions Edition collectors’ bottles
Limited-edition packaging inspired by three-time heavyweight champion Muhammad Ali
July 23, 2021