Diet Coke launches first ever limited-edition packaging, contour glass bottles
Limited-edition packaging design featured as part of It's Mine program
For the first time, Diet Coke released millions of unique package designs with the launch of the Diet Coke It’s Mine program. The innovative initiative, a continuation of the brand’s Get A Taste campaign, launched Feb. 1. The program also marks another first for the brand — the introduction of the Diet Coke 12-ounce glass contour bottle. The bottles feature one-of-a-kind, vibrant designs, which means no two bottles are the same, the company says. Diet Coke partnered with HP Inc. to leverage its innovative HP Indigo digital printing technology. Inspired by the bubbles, fizz, taste and spirit of Diet Coke, 36 base designs were created. Then, using HP’s software, the base designs were used to create millions of new graphics. In addition to the Diet Coke 12-ounce glass bottles, a select number of patterns also will be available on 7.5-ounce mini-cans, 8.5-ounce aluminum bottles, 12-ounce and 16-ounce cans, and 500-ml and 20-ounce PET bottles.