Espolòn Tequila is celebrating 25 years since the introduction of its signature Tequila Blanco with the launch of a limited-edition celebration bottle ― a first of its kind for the brand ― created by renowned Mexican street artist and illustrator, Edgar “Saner” Flores.  

In addition to introducing its first-ever limited-edition bottle design, Espolòn will mark this milestone anniversary with a series of underground events, partnerships and experiences that invite the Espolòn community to join the celebration.

Saner’s vibrant label design on the limited-edition bottle pays homage to the brand’s origins, and to José Guadalupe Posada whose iconic illustrations inspire every Espolòn bottle available today, it says. The artwork reflects Espolòn’s game changing spirit through an irreverent tribute to late Founder & Maestro Tequilero Cirilo Oropeza, the brand’s icon Ramon the Rooster, the steps in Espolòn’s thoughtful tequila-making process, and more. Saner’s work, like that of Posada, is a vivid celebration of Mexican heritage and culture.

Saner expressed his enthusiasm, stating: “I’m thrilled to be a part of this celebration and honored that my art is now a part of the brand's history. The label is inspired by the essence of Espolòn's journey: the distinctive tequila-making process, iconic brand symbols and the celebrations and traditions of Mexico.”

 Starting this month in select U.S. markets, the limited-edition bottle will be available for purchase in stores, and as part of an online-only bundle featuring a limited-edition gift box and tote bag featuring Saner’s artwork, on ReserveBar.com.

In addition to honoring its heritage with a limited-edition label design, Espolòn has collaborated with The National Association of Latino Arts and Cultures (NALAC) to spur the next generation of creatives by supporting the first-ever Modern Maverick Artist Grant, an award created in partnership with NALAC as an extension of the organization’s 2024 NALAC Fund for the Arts (NFA) program. The grant, in the amount of $10,000, will be presented by NALAC to one emerging Latinx/é artist who continues to champion unapologetic originality so they can continue to pursue their artistic endeavors.