Items Tagged with 'tequila'

Brown-Forman announced the national launch of el Jimador Tequila Spritz, a new ready-to-drink (RTD) canned cocktail.

Hornitos Tequila and Jarritos announced the launch of their collaboration with the new Margaritos Flavor Pack, a limited-edition variety pack that brings together two of Mexico’s most beloved brands.

Casa Maestri, NOM 1438, announced the launch of its newest innovation: Dubai Chocolate Pistachio Cream, a luxurious tequila-based cream liqueur.

Cuervo announced the launch of new Cuervo Canned Cocktails. Featuring four flavors, the cocktails are available in eight-can variety packs and single-flavor four-packs. 

PATRÓN Tequila announced the launch of PATRÓN 100, a 100 proof, small-batch expression handcrafted through 100% tahona stone production to deliver 100% of the full agave character, it says.

On The Rocks Bartender Created Cocktails announced the launch of two new expressions: On The Rocks Passion Fruit Margarita and On The Rocks Sparkling Watermelon Margarita.

In celebration of the United States’ 250th Anniversary (1776-2026), Casa Maestri has unveiled a limited, numbered edition Añejo tequila crafted as a tribute to this historic milestone.

Sazerac announced a strategic partnership and financial investment in 818 Tequila, the award-winning tequila brand founded by Kendall Jenner, as well as an exclusive U.S. sales and distribution relationship.

LALO Tequila Co-Founder Eduardo “Lalo” González shares the story behind the brand, noting that it leans into quality and tradition while honoring the “purest expression” of agave. 

Tequila and mezcal segments continue to be impacted by premiumization and consumer trends.