The U.S. spirit market performed particularly well in the past year, with a few sub-categories posting significant growth, experts note.

Hiatus Tequila launched its self-titled line of tequila in three varietals: Blanco, Reposado and Añejo. 

Whether it’s on the rocks, in a cocktail, blended or a straight shot, consumers’ thirst for premium alcohol continues to drive growth in the U.S. spirits market.

In celebration of the 40th anniversary of the Cuervo Classic Surf Competition, Jose Cuervo released a limited-edition bottle of Jose Cuervo Especial Silver.

Suerte Tequila released its annual, limited-edition extra añejo tequila: Lucky Lips. 

Patrón Tequila, a brand of Hamilton, Bermuda-based Bacardi Ltd., launched its newest addition: Gran Patrón Smoky. 

Strong tradition and history drive brand authenticity and Tequila Corralejo understands the value of both; marrying the richness of the past to its present quest to achieve global expansion.

Patrón Tequila, a brand of Hamilton, Bermuda-based Bacardi Ltd., launched Gran Patrón Smoky, which uses agave that is roasted with mesquite for about seven days in small underground stone pits to craft the artisanal tequila. Gran Patrón Smoky honors traditional production methods dating back hundreds of years, it says. Like all Patrón Tequila, the process for Gran Patrón Smoky begins with the high-quality, 100 percent Weber Blue Agave.

El Mayor Tequila launched a new limited-edition tequila: El Mayor Single Estate Blanco Tequila.

Beverage companies innovate their packaging designs to keep up with consumer trends.