“Today’s consumers are looking for ready-to-drink beverages with more flavor, more authenticity and more character,” said Salvi Folch, CEO of Jumex, in a statement. “Jumex Hard Nectar with Tequila is a natural next step for the Jumex Hard franchise. It brings together our fruit expertise, our Mexican heritage and authentic reposado tequila to create a premium adult beverage experience that feels both familiar and new.”

The beverage is crafted with authentic reposado tequila from Los Altos de Jalisco, Mexico, and a proprietary nectar blend. It features 10% alcohol-by-volume (ABV) in three initial flavors: Mango, Strawberry and Watermelon. Jumex Hard Nectar with Tequila is packaged in 16-ounce resealable Tetra Paks. The single-serve ready-to-drink (RTD) beverages deliver premium convenience with a portable design, while utilizing recyclable materials.

“This is exactly the kind of innovation we are known for: authentic ingredients, bold flavor and an offering that feels different from everything else on the shelf,” said Abid Rizvi, CEO of AriZona Beverages, in a statement. “Jumex Hard Nectar with Tequila brings together Jumex’s fruit expertise and AriZona’s experience building beverage brands in the U.S. to create a premium RTD that is convenient and made for modern drinking occasions.”

Jumex Hard Nectar with Tequila will begin rolling out in select markets this fall, with distribution progressively expanding across California, Nevada, Arizona, Colorado, Texas, New York and Florida — laying the foundation for a strategic nationwide rollout.