Jumex honors Día de Muertos with collectible bottles
In time with Día de Muertos, Jumex just dropped limited-edition collectible latabotellas (resealable aluminum bottle) for its fruit nectar line.
Available nationwide at local grocery stores, including Walmart, for $1.58, the collection is offered in the brand’s top-performing flavors: Mango, Guava, Strawberry Banana and Coco Pineapple.
The seasonal packaging includes different celebratory Catrina art and is designed to boost impulse buys and endcap display performance during peak celebrations.
Key campaign callouts for retail context:
• Packaging Innovation: Resealable aluminum bottle format targeting on-the-go seasonal shoppers.
• National Marketing Support: Anchored by a national broadcast TV flight on Telemundo (Oct. 12-Nov. 2), alongside a targeted digital push.
• Hero Creative: Built around the core theme, “This is Día de Muertos. Where celebration never ends.”
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