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Wine & SpiritsNew Packages

La Pulga Tequila debuts 2026 TCU Horned Frogs Collector’s Bottle

By Staff Beverage Industry
La Pulga Tequila TCU Bottle
(Image courtesy of La Pulga Tequila)
August 27, 2026

Building on the popularity of its first two Limited-Edition Horned Frogs bottles, La Pulga Tequila debuted a new 2026 Horned Frogs Collector’s Bottle, and, for the first time, the Horned Frogs Three-Year Collection, a limited-edition boxed set featuring all three commemorative bottles released since 2024.

The La Pulga Horned Frogs Three-Year Collection is limited to just 100 giftable box sets, individually numbered and containing the complete series of commemorative Horned Frogs bottles: the original sold-out 2024 purple-label edition, the 2025 black-label blackout edition, and the new 2026 bottle. Available exclusively online at LaPulga.com for $179.99, the set gives Horned Frogs fans the opportunity to own the complete series for the very first time.

The new 2026 Horned Frogs Collector’s Bottle features a crisp white label accented in TCU purple and highlighted by a distinctive purple keepsake medallion around the bottle’s neck. As with previous editions, the label showcases La Pulga’s signature Horned Frog “alebrije” artwork, inspired by traditional Mexican folk art and symbolizing strength, luck and goodwill. The commemorative bottle contains La Pulga’s award-winning blanco tequila and will be available for a limited time online and at select spirits retailers, while supplies last.

“Our first two Horned Frogs bottles became instant collector’s items, and fans have been asking us what was coming next,” said Andrew De La Torre, co-founder of La Pulga Tequila and a proud TCU alumnus, in a statement. “The new white-label bottle gives this year’s edition a completely fresh look, while the Horned Frogs Three-Year Collection gives fans the opportunity to own the entire series for the very first time. It’s a culmination of our Fort Worth pride and the incredible passion of Horned Frogs fans, showcasing three years, and one legacy.”

La Pulga’s “Official Tequila of the Horned Frogs” partnership with TCU Athletics also includes a presence in premium hospitality areas at Amon G. Carter Stadium during football season and the Stuart Family Courtside Club at Schollmaier Arena during basketball season.

La Pulga Tequila was founded by Fort Worth entrepreneurs Andrew De La Torre, Sarah Castillo, and Stephen Slaughter, who share a passion for producing authentic Mexican spirits the right way. 

KEYWORDS: limited-edition packaging tequila

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